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3 Tips for Creators on Instagram Campaigns

Here’s the good news; the hardest part is over! Now it’s time to have some fun with your sponsored photo. After you have done the traditional five cartwheels in celebration of this exciting moment (really, go do your cartwheels!), it is important to know your next steps in submitting your Instagram photo to Grapevine for brand approval.

We always want to make sure our amazing creators have all the tools you need to be successful as possible. Whether you are a new creator to our network or a seasoned grape (would that technically be an olive? Or maybe a fine wine?) there are a couple things to keep in mind when it comes to Instagram sponsorships.

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1. Be sure you and the brand have discussed all the creative aspects of your post. Instagram isn’t limited to pictures, there are boomerang clips, tutorial videos, and all kinds of creative content thrown into the mix.

2. You may be asking yourself, how do I have my Instagram post approved by the brand? Unlike YouTube where you can keep a video unlisted and submit a link, Instagram content must be saved to your computer and sent in the Message Center for approval. Simply click “attach a file” to send your photo.

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3. Description boxes again, slightly different than YouTube description boxes. For your FTC disclaimer, you can include #ad or #spon, along with any call to action or promo the brand has requested. Be sure to chat in the Message Center and find out the specifics!

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Now set forth on your journey, well armed, well informed, and ready to post all the Instagram photos that ever existed! Happy collaborating and good luck out there!

Have you synced up your Instagram account in Grapevine? Be sure to go to your Channel in your Account Settings to add Instagram. We look forward to seeing your proposals!

 

 

Comments

2 Comments

Ozzie Ozkay-Villa

When you get your own promo code from a brand, they can track how many sales have come from the influencer. But how does the influencer make sure the brand is being honest? In other words, can the influencer also track sales on their end? Thanks!

Laura Picard
Laura Picard

Great question! Each brand tracks performance differently – some are more focused on views, others want clicks to sign-up, etc. – but most commonly, they’re all looking at how many conversions a creator can yield. As Grapevine starts to focus more on performance, we’ll be building tools to give creators transparency into that data. In the meantime, if you’re ever curious, feel free to reach out and we’d be happy to share your results on a particular campaign. Thanks!


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