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3 Tips for Creators on Instagram Campaigns

Here’s the good news; the hardest part is over! Now it’s time to have some fun with your sponsored photo. After you have done the traditional five cartwheels in celebration of this exciting moment (really, go do your cartwheels!), it is important to know your next steps in submitting your Instagram photo to Grapevine for brand approval.

We always want to make sure our amazing creators have all the tools you need to be successful as possible. Whether you are a new creator to our network or a seasoned grape (would that technically be an olive? Or maybe a fine wine?) there are a couple things to keep in mind when it comes to Instagram sponsorships.


1. Be sure you and the brand have discussed all the creative aspects of your post. Instagram isn’t limited to pictures, there are boomerang clips, tutorial videos, and all kinds of creative content thrown into the mix.

2. You may be asking yourself, how do I have my Instagram post approved by the brand? Unlike YouTube where you can keep a video unlisted and submit a link, Instagram content must be saved to your computer and sent in the Message Center for approval. Simply click “attach a file” to send your photo.

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3. Description boxes again, slightly different than YouTube description boxes. For your FTC disclaimer, you can include #ad or #spon, along with any call to action or promo the brand has requested. Be sure to chat in the Message Center and find out the specifics!

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Now set forth on your journey, well armed, well informed, and ready to post all the Instagram photos that ever existed! Happy collaborating and good luck out there!

Have you synced up your Instagram account in Grapevine? Be sure to go to your Channel in your Account Settings to add Instagram. We look forward to seeing your proposals!

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