The Force is Strong with YouTube Influencer Marketing

Star Wars is easily one of the strongest and recognizable brands in the entire world and it remains that way even more so now thanks to Social Media and YouTube Influencer Marketing. As a franchise that’s remained at the forefront of pop culture consciousness since 1977, marketers in charge of the Star Wars brand have …

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How to Convince Your Boss To Try YouTube Influencer Marketing

Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses to unlock the budget they need to book influencers. Brand …

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3 Holiday YouTube Influencer Marketing Tips for Brands

It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …

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Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

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Creator Spotlight: Enobong Etteh

Each month we highlight a different media, marketing, or advertising expert to share their opinions with our 3,000+ advertisers and 100,000+ community of creators. Boored at Work Enobong Etteh, or “Thunder E,” is the Executive Editor & Founder of Boored at Work. He created the website in 2007 and the YouTube channel in 2009 because …

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The Grapevine Community Rewind: July 2016

YouTube and Instagram are among the top content sharing applications in our society today. More than 80 million posts are shared on Instagram a day, and over 300 hours of video content are uploaded to YouTube every MINUTE. That’s a crazy amount of content – now think about how much is posted every month?   …

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YouTube in June: The Grapevine Community Rewind

With over a billion users on YouTube, we know it’s hard to keep up with what’s happening. And even though the weather outside has improved as summer officially commences, that didn’t stop YouTube or Grapevine from having a busy month. As long as our Community continues to upload fantastic content, we’re working hard right alongside them. …

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Three Tips for Attracting Content Creators

Once you’ve decided to move forward with an influencer marketing campaign, the next step is finding the perfect creator for the job. For many brands this is the most challenging part of the process – with so many options, how do you possibly narrow down the search?   Fortunately for brands, writing a killer call …

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YouTube Creators Around the World [Infographic]

In 2014, YouTube stated that 300 hours of new videos were uploaded every minute to the platform, and the amount of people who are watching videos on YouTube every day is up by 40% year over year.   As YouTube continues to grow, so does the Grapevine Community. We have over 60,000 of the best …

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