Startups Market on a Budget with Influencer Marketing

Savvy startups scale with influencer marketing. Think about it: even though it’s easier than ever to launch a business these days, that also means the advertising space is more competitive. For hyper competitive industries, it could take $1,500 a day to even become close to being competitive on solutions like Google AdWords. So how can …

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Programmatic Media Takes Influencer Marketing Further

Influencer marketing, content with a side of advertising. Programmatic marketing, advertising with a side of content. Makes sense, right? Let’s go a little deeper. Imagine it is 2013. My Boston Red Sox just won a world series, Argo won best picture, and this digital marketing practice where individuals with large social followings were pairing up …

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How to Convince Your Boss To Try YouTube Influencer Marketing

Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses to unlock the budget they need to book influencers. Brand …

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Video Marketing Success: 3 Essentials to Reach Your Goals

There is no question that videos can be a powerful marketing tool. In order for them to be effective, however, it is essential that you create something your customers actually wants to see. Unfortunately, this is often times easier said than done. With technology and other distractions, it is more difficult than ever to cut …

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How Your Brand Can Reach It’s Target Audience on Youtube

When thinking about how to reach your target audience on Youtube there are many factors that go into deciding the who, what, and where. Let’s focus on the who. It is unbelievably important to make sure you are running your Youtube campaign with the right Youtubers. The first reaction may be to try and get …

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How Your Brand Can Reach It's Target Audience on Youtube

When thinking about how to reach your target audience on Youtube there are many factors that go into deciding the who, what, and where. Let’s focus on the who. It is unbelievably important to make sure you are running your Youtube campaign with the right Youtubers. The first reaction may be to try and get …

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Youtube Analytics: Find What Attracts Your Viewers

A great resource Youtube provides you with is the ability to see what parts of your videos people find the most appealing. Youtube analytics is one of your most important tools, and its free! What is your audience’s favorite parts of your videos? Youtube analytics allows you to view stats on each individual video. What you see …

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Build a Successful Youtube Influencer Marketing Program

Influencer marketing is quickly evolving to become one of the primary methods of marketing on social media. Even as pay-per-click ads and other fee-for-service marketing programs continue to grow, brands are steadily putting their muscle and money behind people and professionals with blogs, heavily followed social media presences and other ways of socially sharing information. …

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Get the Most Out of Your Video Marketing

When it comes to marketing ROI, not surprisingly, videos ranked pretty high up there as far as what your consumers actually respond to. Not only are videos effective, but they are a popular option for many businesses, simply because people LIKE watching videos. People like to feel entertained. They enjoy watching videos that have a …

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