Six Tips to Guarantee Quality Video Engagement

The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. That way, your videos will continue to drive results for your brand months after they …

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A Few CTA Tips To Optimize Influencer Marketing ROI

More folks in Influencer Marketing should think about their calls-to-action (CTAs) on their sponsored content. It’s not enough to simply identify a great influencer and have them create content for you. Smart marketers need to work closely with creators to find an optimal place to insert their sponsored CTAs. To get better clarity around CTAs, …

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Grapevine Creator Spotlight: Jasmine Sky

At Grapevine, we love to tell the stories of different creators and media, marketing, or advertising experts and share their insights with the Influencer Marketing community. Each month we highlight a different expert to share their advice with us! This month, we caught up with Jasmine Sky, an up-and-coming creator with over 89,000 followers on Instagram …

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What Do Influencers Really Want from Brands?

Influencer Marketing is a more professional and disciplined field than ever. One huge barrier for brand marketers trying influencer marketing is: how much of their budget should be set aside to engage creators? What does an influencer actually want? We recently interviewed 450+ creators of all sizes within our network to get to the bottom …

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Influencer Marketing Insider #7: The Power of Activist Influencers & More Top Stories

Welcome to the seventh edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider. #ThroughTheVine Ep 3: Activist CMOs | GIFs & Influencers | Instagram API Updates Every week, we pick — fresh from the …

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How To Find The Best Influencers For Your Brand

One of the most common influencer marketing questions I get is, “How do I find the right influencers for my brand?” It’s a good question with a seemingly simple answer: you should just find influencers with a large following that are in the same niche as your product. The problem is, it’s not that simple. …

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3 Holiday YouTube Influencer Marketing Tips for Brands

It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …

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2017 Influencer Marketing Benchmarks Report

At Grapevine, we strive to make influencer marketing easy, manageable and scalable.  We provide brand marketers with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their YouTube Influencer Marketing campaigns. At the end of the day, what determines whether or not your influencer marketing campaigns …

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Three Tips for Attracting Content Creators

Once you’ve decided to move forward with an influencer marketing campaign, the next step is finding the perfect creator for the job. For many brands this is the most challenging part of the process – with so many options, how do you possibly narrow down the search?   Fortunately for brands, writing a killer call …

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Questions to Ask Before Accepting A Sponsorship!

Questions to Ask Before Accepting A Sponsorship! If you’re new to working with brands, knowing which questions to ask before accepting a sponsorship is key to starting a successful relationship with a brand. As you know, the Message Center is where conversations take place between you and the brand. It’s one of our favorite tools …

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