Three Ways to Leverage Influencer Marketing for Super Bowl LII

The Super Bowl is nigh! As exciting as it will be to see the Patriots secondary ruthlessly blitz Nick Foles (I’m biased), there is no blitz that can possibly excite marketers more than the incoming Media and Advertising Blitz. No other event in America attracts more eyeballs to TV screens. Not only are millions glued …

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How to Sell Your Boss on Influencer Marketing

When we polled our brand partners about their plans for 2016, more than 80% said they plan on increasing their influencer marketing budgets. This change isn’t surprising, given influencer marketing’s ability to drive desirable results at scale. According to a recent McKinsey study, word of mouth marketing efforts like influencer marketing produce 37% greater customer …

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