Should Brands Bet on Snapchat Influencer Marketing?

As we trundle ever onwards into 2018, brand marketers and agencies need to make concrete decisions into which channels they’ll be dedicating their Influencer Marketing budget to. The obvious channels are of course — YouTube, Facebook, and Instagram. However, one thing that marketers are always curious about is the use of Snapchat. Is it worth …

Continue reading

Three Exciting YouTube Influencer Marketing Trends for 2018

We’re just a few days into 2018 and at Grapevine, we couldn’t be more excited about YouTube Influencer Marketing. According to Google Search Trends, interest in Influencer Marketing increased over 2016 — and we can expect even more interest in the year to come.   Rise of Micro-Influencers Simple economics demand that higher demand leads …

Continue reading

Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

Continue reading

Social Media: Market To Your Youtube Audience

I have a very important question to ask all you Youtubers out there. Do you think of your channel as a brand? If you don’t you might want to start.   There are many similarities between you and a traditional clothing or service brand. You are always trying to reach more viewers and gain a …

Continue reading

Let’s Get Visual: Using Instagram for Business

It’s time that we accept something. It might be a little weird at first, but it’s a pretty big deal. Instagram is no longer just for teenage selfies and pictures of gourmet dishes. No, it’s become a legitimate tool that can be really valuable for businesses. If you’re not already on Instagram, don’t panic. There’s …

Continue reading

Build a Successful Youtube Influencer Marketing Program

Influencer marketing is quickly evolving to become one of the primary methods of marketing on social media. Even as pay-per-click ads and other fee-for-service marketing programs continue to grow, brands are steadily putting their muscle and money behind people and professionals with blogs, heavily followed social media presences and other ways of socially sharing information. …

Continue reading

YouTube Comments Suck – Here's How to Make Them Better.

Dear YouTube, Youtube comments suck. You are a beautiful, psuedo-central hub of the internet where people from all walks of life come to watch, share and talk about video content. It’s all so zen… except for the talking thing. For some strange reason your comments section is complete and utter garbage. Precious few comments contributing …

Continue reading

YouTube Comments Suck – Here’s How to Make Them Better.

Dear YouTube, Youtube comments suck. You are a beautiful, psuedo-central hub of the internet where people from all walks of life come to watch, share and talk about video content. It’s all so zen… except for the talking thing. For some strange reason your comments section is complete and utter garbage. Precious few comments contributing …

Continue reading