Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

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Social Media: Market To Your Youtube Audience

I have a very important question to ask all you Youtubers out there. Do you think of your channel as a brand? If you don’t you might want to start.   There are many similarities between you and a traditional clothing or service brand. You are always trying to reach more viewers and gain a …

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Let’s Get Visual: Using Instagram for Business

It’s time that we accept something. It might be a little weird at first, but it’s a pretty big deal. Instagram is no longer just for teenage selfies and pictures of gourmet dishes. No, it’s become a legitimate tool that can be really valuable for businesses. If you’re not already on Instagram, don’t panic. There’s …

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Build a Successful Youtube Influencer Marketing Program

Influencer marketing is quickly evolving to become one of the primary methods of marketing on social media. Even as pay-per-click ads and other fee-for-service marketing programs continue to grow, brands are steadily putting their muscle and money behind people and professionals with blogs, heavily followed social media presences and other ways of socially sharing information. …

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YouTube Comments Suck – Here’s How to Make Them Better.

Dear YouTube, Youtube comments suck. You are a beautiful, psuedo-central hub of the internet where people from all walks of life come to watch, share and talk about video content. It’s all so zen… except for the talking thing. For some strange reason your comments section is complete and utter garbage. Precious few comments contributing …

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YouTube Comments Suck – Here's How to Make Them Better.

Dear YouTube, Youtube comments suck. You are a beautiful, psuedo-central hub of the internet where people from all walks of life come to watch, share and talk about video content. It’s all so zen… except for the talking thing. For some strange reason your comments section is complete and utter garbage. Precious few comments contributing …

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3 Ways To Make Yourself More Appealing To Brands

As an influential YouTuber, you hold all the power. In fact, Variety found that U.S. teenagers are more enamored with YouTube personalities than they are with mainstream celebrities. As a result, brands are constantly looking to connect with advocates, like you, to reach an engaged audience of online video viewers. But with so many content …

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Adding YouTube Advocates to Your Marketing Mix

It’s official. YouTube creators are more influential to millennials than A-list celebrities. As a result, brands and their agencies are aggressively looking for solutions that allow them to connect and work with YouTube advocates to drive exposure, conversation, and (most importantly) action. Below are some of the ways a well executed Advocate Marketing strategy can benefit your …

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