Six Tips to Guarantee Quality Video Engagement

The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. That way, your videos will continue to drive results for your brand months after they …

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A Few CTA Tips To Optimize Influencer Marketing ROI

More folks in Influencer Marketing should think about their calls-to-action (CTAs) on their sponsored content. It’s not enough to simply identify a great influencer and have them create content for you. Smart marketers need to work closely with creators to find an optimal place to insert their sponsored CTAs. To get better clarity around CTAs, …

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What Do Influencers Really Want from Brands?

Influencer Marketing is a more professional and disciplined field than ever. One huge barrier for brand marketers trying influencer marketing is: how much of their budget should be set aside to engage creators? What does an influencer actually want? We recently interviewed 450+ creators of all sizes within our network to get to the bottom …

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How to Write Effective Influencer Marketing Creative Briefs

In this digital age, the best way for brands to reach their ideal customer is through Influencer Marketing. This is especially true if that audience is millennials. However, discovering that perfect influencer on Facebook, YouTube, Instagram, or Snapchat is just one small step on the path to a great campaign. You need to make sure …

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Influencer Marketing Insider #7: The Power of Activist Influencers & More Top Stories

Welcome to the seventh edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider. #ThroughTheVine Ep 3: Activist CMOs | GIFs & Influencers | Instagram API Updates Every week, we pick — fresh from the …

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Four Steps to Successfully Negotiate Rates with Influencers

There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the end of the day, it’s always a negotiation between brand/agency …

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How To Find The Best Influencers For Your Brand

One of the most common influencer marketing questions I get is, “How do I find the right influencers for my brand?” It’s a good question with a seemingly simple answer: you should just find influencers with a large following that are in the same niche as your product. The problem is, it’s not that simple. …

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Should Brands Bet on Snapchat Influencer Marketing?

As we trundle ever onwards into 2018, brand marketers and agencies need to make concrete decisions into which channels they’ll be dedicating their Influencer Marketing budget to. The obvious channels are of course — YouTube, Facebook, and Instagram. However, one thing that marketers are always curious about is the use of Snapchat. Is it worth …

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Three Exciting YouTube Influencer Marketing Trends for 2018

We’re just a few days into 2018 and at Grapevine, we couldn’t be more excited about YouTube Influencer Marketing. According to Google Search Trends, interest in Influencer Marketing increased over 2016 — and we can expect even more interest in the year to come.   Rise of Micro-Influencers Simple economics demand that higher demand leads …

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Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

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