A Few CTA Tips To Optimize Influencer Marketing ROI

More folks in Influencer Marketing should think about their calls-to-action (CTAs) on their sponsored content. It’s not enough to simply identify a great influencer and have them create content for you. Smart marketers need to work closely with creators to find an optimal place to insert their sponsored CTAs. To get better clarity around CTAs, …

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Build a Successful Youtube Influencer Marketing Program

Influencer marketing is quickly evolving to become one of the primary methods of marketing on social media. Even as pay-per-click ads and other fee-for-service marketing programs continue to grow, brands are steadily putting their muscle and money behind people and professionals with blogs, heavily followed social media presences and other ways of socially sharing information. …

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Influencer Marketing: How Social Media Can Sell

Influencer Marketing: How Social Media Can Sell Prior to social media, we were all just people surfing the internet. Before Tom Cruise jumped on a couch and basically created viral video (and short clips that we play over and over), we didn’t share all that much. If you had an internet presence, it was probably …

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