Influencer Marketing Is Under Attack: Six Reasons It Still Works

It seems like every other day there’s a blog decrying influencer marketing. From lamentations of “influencer marketing doesn’t work!” to “there’s too much fraud!” there’s a lot of noise out there about how allegedly bad or toxic influencers are for brands. Frankly, they’re wrong. Here are six reasons why influencer marketing is here to stay …

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Influencer Marketing and the Holidays: Four Great Examples

‘Tis the season for Influencer Marketing! Even though it’s only early October, the best brands are already planning their holiday influencer marketing campaigns. It’s been proven that social media influencers drive traffic, leads, and ultimately – sales to landing pages. Furthermore, 68% of holiday shoppers are influenced by what they see on YouTube before they …

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Four Things to Know About Influencer Marketing in China

It’s fair to say that 2018 was the year of influencer marketing all over the world, and it is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media through 2019 and beyond. However, there are some substantial differences between Western and Chinese social …

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For Influencer Marketing, Creators say IGTV is “Meh”  

Influencer Marketing is constantly evolving.  Last June, in a move to capture some of YouTube’s users, Instagram announced a new long-form video platform, IGTV. While creators had already expressed that Instagram was their preferred platform for influencer engagement, we were curious to see whether or not that translated into the new IGTV product. To get …

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Welcome to the United States of Influencer Marketing

These days, most if not all purchase decisions you make are partly influenced by your friends. (Admit it: who doesn’t want to be left behind on trends?) Most of those friends probably found out about that cool watch they’re wearing on Instagram or Youtube. Even if you’re offline, Influencer Marketing is in fact everywhere. No …

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Influencer Videos of the Week: 7/13/2018

Grapevine’s Influencer Marketing network boasts a truly massive community. With over 150,000 creators, there are so many opportunities for brands to find meaningful partnerships with some of the best influencers across Instagram, YouTube, Facebook, and more. Starting today, we’re going to start to highlight how great this community is by picking three of our favorite …

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Six Tips to Guarantee Quality Video Engagement

The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. That way, your videos will continue to drive results for your brand months after they …

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A Few CTA Tips To Optimize Influencer Marketing ROI

More folks in Influencer Marketing should think about their calls-to-action (CTAs) on their sponsored content. It’s not enough to simply identify a great influencer and have them create content for you. Smart marketers need to work closely with creators to find an optimal place to insert their sponsored CTAs. To get better clarity around CTAs, …

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Highlights: Influencer Marketing Trends Survey 2018

Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content and data safety, brands are rightfully a little hesitant about adopting the channel. Some things we’ve heard at Grapevine from anonymous marketers include: Leveraging influencers is a very saturated marketing tactic. It quickly becomes …

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Grapevine Creator Spotlight: Jasmine Sky

At Grapevine, we love to tell the stories of different creators and media, marketing, or advertising experts and share their insights with the Influencer Marketing community. Each month we highlight a different expert to share their advice with us! This month, we caught up with Jasmine Sky, an up-and-coming creator with over 89,000 followers on Instagram …

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