3 Holiday YouTube Influencer Marketing Tips for Brands

It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …

Continue reading

2017 Influencer Marketing Benchmarks Report

At Grapevine, we strive to make influencer marketing easy, manageable and scalable.  We provide brand marketers with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their YouTube Influencer Marketing campaigns. At the end of the day, what determines whether or not your influencer marketing campaigns …

Continue reading

The Grapevine YouTube Influencer Marketing Roadmap

[Infographic] Brand generated content is no longer the best pathway for brand marketing success. User-generated content via Facebook and Instagram creators and  YouTube Influencer Marketing has a larger share of the market than ever. In fact, according to Kleiner Perkins, content from creators on Facebook and Instagram yields a 6.9x higher engagement rate than other methods …

Continue reading

Creator Spotlight: Enobong Etteh

Each month we highlight a different media, marketing, or advertising expert to share their opinions with our 3,000+ advertisers and 100,000+ community of creators. Boored at Work Enobong Etteh, or “Thunder E,” is the Executive Editor & Founder of Boored at Work. He created the website in 2007 and the YouTube channel in 2009 because …

Continue reading

2016 Influencer Marketing Benchmarks

At Grapevine, our goal is simple: make influencer marketing easy, manageable and scalable. We provide our partners with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their influencer marketing campaigns.   However, when navigating the world of influencer marketing, it can be hard to know how …

Continue reading

How to Create a Winning Influencer Marketing Campaign on Grapevine

Our team of pro’s have helped hundreds of brands create winning influencer marketing campaigns on Grapevine. We’ve taken feedback from our team, our partners, our creators and influencer marketing pros alike to create this step-by-step guide to help your brand #GetSponsored. Let’s walk through the simple 4 step process now:   Step 1: Estimated Budget …

Continue reading

Three Ways to Track Influencer Marketing Campaigns

So you’ve launched an influencer marketing campaign, working with trusted social creators to reach your customers. Smart move, especially when you consider a recent Deloitte report revealed 47 percent of millennials are influenced in purchasing decisions by social media.   But now that the content is live, how do you know if the campaign is a success? …

Continue reading