How To Get Influencer Marketing Content To Perform

From strategy to tactics and everything in between, there are so many things marketers can do to optimize their influencer marketing campaigns. But what about the execution of the content itself? How do you optimize it to perform? Honestly, it’s actually simple. But therein lies the problem: people underestimate the importance of the many little …

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Digital Advertising is Dead; Long Live Digital Advertising

Marketing — especially influencer marketing — moves fast, sometimes too fast. The fast pace of the industry demands automation and algorithms become tools in a marketer’s jackknife. Marketing firms and agencies hire engineers and data scientists who leverage machine learning to build robust algorithms and generate maximum return on the campaigns they invest in. Wherever …

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Facebook To Make Big Changes for Influencer Marketing

If you’re in influencer marketing and worried about the hype over #DeleteFacebook, I wouldn’t panic just yet — if at all. The Cambridge Analytica scandal has a buried lede. As all kinds of news surrounds Zuckerberg, Facebook quietly announced plans to fundamentally transform it’s creator ecosystem — for the better. For creators, Facebook will test …

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How to Write Effective Influencer Marketing Creative Briefs

In this digital age, the best way for brands to reach their ideal customer is through Influencer Marketing. This is especially true if that audience is millennials. However, discovering that perfect influencer on Facebook, YouTube, Instagram, or Snapchat is just one small step on the path to a great campaign. You need to make sure …

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How To Tell Social Media Influencers What You Want

If you read my blog about finding influencers last week, you’ve probably at least identified the types of influencers you want by now. Congrats! The next thing you’ll want to start thinking about is how to communicate what you want to influencers. They’ll need to know campaign logistics, what kind of content you want them …

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Influencer Marketing Insider #7: The Power of Activist Influencers & More Top Stories

Welcome to the seventh edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider. #ThroughTheVine Ep 3: Activist CMOs | GIFs & Influencers | Instagram API Updates Every week, we pick — fresh from the …

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Four Steps to Successfully Negotiate Rates with Influencers

There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the end of the day, it’s always a negotiation between brand/agency …

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Influencer Marketing Insider #6: Brands vs Creators and Other Top Stories

Welcome to the sixth edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Brands vs. Creators | Snapchat Updates | Instagram or Facebook? Every week, we pick — fresh from the …

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How To Find The Best Influencers For Your Brand

One of the most common influencer marketing questions I get is, “How do I find the right influencers for my brand?” It’s a good question with a seemingly simple answer: you should just find influencers with a large following that are in the same niche as your product. The problem is, it’s not that simple. …

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