How B2B Brands Can Nail Influencer Marketing

Why Influencer Marketing is important for B2B Marketing Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This …

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How Shopify Startups Can Leverage Influencers to Boost Traffic

Influencer marketing is here to stay. A current study shows that 92% of people think Influencer Marketing is an effective form of marketing. So if everyone agrees with these positive statistics, it follows that e-commerce startup brands should work with influencers to drive traffic to their Shopify website.  Shopify is a cloud-based multichannel e-commerce platform …

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How TikTok Helps Brands Win Influencer Marketing

Influencer marketing’s time in the proverbial wild west is far from over. The success of TikTok has been launching artists into viral sensations much like Lil Nas X, a well-known success story for his song ”Old Town Road ” featuring Billy Ray Cyrus. His country-rap song started trending on TikTok when creators dressed up in …

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Open & Honest: Grapevine Influencers Create to Empower Fans

The appeal with Influencer Marketing is all about the ability for brands to partner with top creators to share truly authentic experiences with brands, and nothing is more open and honest than sharing your self-love experiences. We’ve partnered up with plusOne and some incredible body positive influencers to help women feel comfortable and confident in …

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How to Find Creators for Instagram and YouTube Influencer Marketing

Influencer marketing is an essential step for brands that seek to achieve market saturation for their product or service. It doesn’t matter how great the product, brand, or initiative is, without the right advocates on social media platforms like YouTube and Instagram, your promotion is bound to fall flat.  Fortunately, the team at Grapevine has …

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How to Build an Impressive Portfolio That Gets You Hired

In this booming freelance industry, you need to rely on your unique personality to stand out. One good way of doing that is by creating an impressive online portfolio. Now, I’m not referring to the usual resume that shows your educational background, awards, and recognition – you know, the boring stuff. What I mean with …

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The Ultimate Influencer Marketing Calendar [2019]

Influencer Marketing thrives on context. Sometimes, marketers can get so excited about simply publishing with a great partner that they can overlook the context their consumers are actually seeking. The timing of a post is just as –  if not  – more important for the success of content than the quality of the post itself. …

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Top Tools for New YouTube and Instagram Influencers

It’s easier than ever to become an Instagram or YouTube influencer and join the influencer marketing movement. In 2019, more and more brands will be looking to influencer marketing to expand their footprint. However, becoming an influencer can seem like a daunting task! Captivating an engaged audience can be quite competitive and more fans than ever …

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Startups Market on a Budget with Influencer Marketing

Savvy startups scale with influencer marketing. Think about it: even though it’s easier than ever to launch a business these days, that also means the advertising space is more competitive. For hyper competitive industries, it could take $1,500 a day to even become close to being competitive on solutions like Google AdWords. So how can …

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Programmatic Media Takes Influencer Marketing Further

Influencer marketing, content with a side of advertising. Programmatic marketing, advertising with a side of content. Makes sense, right? Let’s go a little deeper. Imagine it is 2013. My Boston Red Sox just won a world series, Argo won best picture, and this digital marketing practice where individuals with large social followings were pairing up …

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