2016 Influencer Marketing Benchmarks

At Grapevine, our goal is simple: make influencer marketing easy, manageable and scalable. We provide our partners with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their influencer marketing campaigns.   However, when navigating the world of influencer marketing, it can be hard to know how …

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How to Create a Winning Influencer Marketing Campaign on Grapevine

Our team of pro’s have helped hundreds of brands create winning influencer marketing campaigns on Grapevine. We’ve taken feedback from our team, our partners, our creators and influencer marketing pros alike to create this step-by-step guide to help your brand #GetSponsored. Let’s walk through the simple 4 step process now:   Step 1: Estimated Budget …

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Three Ways to Track Influencer Marketing Campaigns

So you’ve launched an influencer marketing campaign, working with trusted social creators to reach your customers. Smart move, especially when you consider a recent Deloitte report revealed 47 percent of millennials are influenced in purchasing decisions by social media.   But now that the content is live, how do you know if the campaign is a success? …

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Build a Successful Youtube Influencer Marketing Program

Influencer marketing is quickly evolving to become one of the primary methods of marketing on social media. Even as pay-per-click ads and other fee-for-service marketing programs continue to grow, brands are steadily putting their muscle and money behind people and professionals with blogs, heavily followed social media presences and other ways of socially sharing information. …

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Influencer Marketing: How Social Media Can Sell

Influencer Marketing: How Social Media Can Sell Prior to social media, we were all just people surfing the internet. Before Tom Cruise jumped on a couch and basically created viral video (and short clips that we play over and over), we didn’t share all that much. If you had an internet presence, it was probably …

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