The Grapevine YouTube Influencer Marketing Roadmap

[Infographic] Brand generated content is no longer the best pathway for brand marketing success. User-generated content via Facebook and Instagram creators and  YouTube Influencer Marketing has a larger share of the market than ever. In fact, according to Kleiner Perkins, content from creators on Facebook and Instagram yields a 6.9x higher engagement rate than other methods …

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How to Pick The Right Youtube Influencers For Your Brand

Once a brand or company has decided what kind of relationship they want their Youtube influencers to have with followers and subscribers, then they can start the process of connecting with the right person for their brand. This is not a fast process. Just as the Youtube influencer had to build a following, brands also …

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Influencer Marketing: How Social Media Can Sell

Influencer Marketing: How Social Media Can Sell Prior to social media, we were all just people surfing the internet. Before Tom Cruise jumped on a couch and basically created viral video (and short clips that we play over and over), we didn’t share all that much. If you had an internet presence, it was probably …

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