Influencer Marketing and the Holidays: Four Great Examples

‘Tis the season for Influencer Marketing! Even though it’s only early October, the best brands are already planning their holiday influencer marketing campaigns. It’s been proven that social media influencers drive traffic, leads, and ultimately – sales to landing pages. Furthermore, 68% of holiday shoppers are influenced by what they see on YouTube before they …

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Influencer Marketing Insider #6: Brands vs Creators and Other Top Stories

Welcome to the sixth edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Brands vs. Creators | Snapchat Updates | Instagram or Facebook? Every week, we pick — fresh from the …

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4 Best Practices When Making A YouTube Thumbnail

What’s in a thumbnail? A lot actually. A thumbnail is a bit like a movie poster for your video; the very first impression a potential viewer will get of your content. If your video was a meal, then your thumbnail is the inviting smell coming from the kitchen. You could be cooking the tastiest dish …

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The Thing About MassChallenge…

When you step onto the 6th floor of 21 Drydock Ave, it feels more like you’ve stumbled onto an art collective than a business space. Colorful conference rooms named after tropical fruits and precious gems, bespectacled young go-getters in skinny jeans and kilts wandering the halls, angular furniture reminiscent of giant wedges of cheese – it’s not …

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YouTube Comments Suck – Here’s How to Make Them Better.

Dear YouTube, Youtube comments suck. You are a beautiful, psuedo-central hub of the internet where people from all walks of life come to watch, share and talk about video content. It’s all so zen… except for the talking thing. For some strange reason your comments section is complete and utter garbage. Precious few comments contributing …

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YouTube Comments Suck – Here's How to Make Them Better.

Dear YouTube, Youtube comments suck. You are a beautiful, psuedo-central hub of the internet where people from all walks of life come to watch, share and talk about video content. It’s all so zen… except for the talking thing. For some strange reason your comments section is complete and utter garbage. Precious few comments contributing …

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Advocate Spotlight: CoffeeBreakWithDani

There are certain advocates in our network who are an absolute pleasure to work with and produce high-quality content time after time. They maintain consistent and effective communication throughout the advocacy process and just are generally pretty freakin’ amazing. We think that it’s important to recognize these wonderful advocates and put them on blast (in …

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Our Platform Permissions and What They Mean For You

Being cautious with your privacy and making informed decisions is a good thing. In the spirit of making informed decisions, I feel like it would be beneficial to walk you through all the permissions that our own platform requests from your YouTube account, highlight why we need them and what exactly we do with that information.

Our creators are important to us and we take your privacy VERY seriously here at Grapevine. We want to be as transparent as possible and assure you that Grapevine does, always has and always will have your best interests at heart.

View Your Email Address

In our creator satisfaction survey nearly 100% of Grapevine creators preferred to communicate through email. This permission allows us to see the e-mail address associated with your YouTube account. This allows us to authenticate your e-mail and also tells us where to get in touch with you. Your E-mail address is not visible on a YouTube channel so special permissions are needed to access it.

Basic Profile Information

This allows us to view your name, profile picture and any other profile information you may have entered on your Google+ page. Having access to an already built Google+ profile allows us to automatically build large portions of your Grapevine profile to make the whole process faster. Your Grapevine profile, of course, helps us find brand sponsorship tailored to your interests! Read a little more about the Grapevine process here.

View YouTube Analytic reports / View your YouTube account.

We use these two permission permissions to track metrics on the specific content you create for Grapevine. This includes the view count and an audience sampling of gender, age and location.

View private information of your YouTube channel relevant during the audit process with a YouTube partner

This is essentially for fraud protection. When performing an audit of a YouTube channel, our system is checking to assure that your account is in good standing with YouTube (meaning no suspensions or TOS violations) and to make sure that you’re authorized to make content for the channel you’re representing.

Conclusion

I hope this clarifies just exactly what information you’re trusting us with and satisfies any concerns you may have had. We know that the language in these app permission agreements can be kind of confusing, so if you have any questions at all or need further clarifications on anything please send us an email at support@grapevinelogic.com.

Grapevine Team Spotlight: Grant Deken

Grant Deken is our Head of Development here at Grapevine. He is the father of the platform that our advocates use to find killer sponsorship opportunities every day. You can find Grant with his face buried in his computer all day constantly looking for new ways to tweak and improve the platform to make Grapevine …

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Promoting Your YouTube Channel: The Dos & Don’ts

So you’ve made some great pieces of content. Good for you. Now people are going to view your content, share it with their friends and family and you will become the next YouTube sensation. Congratulations! Here’s a box of money and a private island. But hold on a moment, there’s a piece missing from this puzzle; …

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