How Shopify Startups Can Leverage Influencers to Boost Traffic

Influencer marketing is here to stay. A current study shows that 92% of people think Influencer Marketing is an effective form of marketing. So if everyone agrees with these positive statistics, it follows that e-commerce startup brands should work with influencers to drive traffic to their Shopify website.  Shopify is a cloud-based multichannel e-commerce platform …

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Affiliate or Sponsored Influencer Marketing: What’s Better For You?

Influencer marketing has quickly become one of the top ways for brands to target their ideal consumers, and it’s no surprise why. According to McKinsey, influencer marketing programs generate two times the sales of paid advertising, and Deloitte found customers acquired through influencer marketing programs have a 37 percent higher retention rate.   But while more …

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Affiliate or Sponsored Influencer Marketing: What's Better For You?

Influencer marketing has quickly become one of the top ways for brands to target their ideal consumers, and it’s no surprise why. According to McKinsey, influencer marketing programs generate two times the sales of paid advertising, and Deloitte found customers acquired through influencer marketing programs have a 37 percent higher retention rate.   But while more …

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