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Real Time Text Messages: Product Update for Creators and Brands

When my monthly credit card payment posts I get a text notification. When my Lyft driver is close to my pickup location I get an alert. When I have a reservation on Saturday night Open Table lets me know things are ready to go with a friendly text. These alerts give me peace of mind from the services I use on a weekly basis.

 

So why not help both creators and brands experience that same peace of mind on Grapevine? When we look at the typical workflow of a sponsorship, we decided to start by focusing on areas where timing is important.

 

For Creators

  1. Booking confirmation – Our research suggests the sooner creators respond after being booked the higher the probability the engagement will end positively. Never miss out on the opportunity to partner with a brand.
  2. Content confirmation – Once sponsored content is confirmed, creators who follow up quickly and post their content are far more likely to get additional sponsorships opportunities, as well as a higher review. Don’t worry about missing deadlines with Grapevine text messages.
  3. Content revision – About 10% of the time something needs to be fixed. It happens. The creators who are most responsive to this are able to stay on track and still post their videos on time. This tends to result in insanely good reviews – the better your reviews, the more you can charge on future campaigns!
  4. Getting paid – We want you to know when we’ve paid you because we know you’ve worked hard to earn it! You’ll never have to continuously check your bank account for your payment from Grapevine again!

Getting Started with Text Messages for Creators

Follow these 3 simple steps to get set up to receive text messages:

  1. Login to Grapevine
  2. Click on “My Account” then click on “Messages”* (or click this link!)
  3. Enable text alerts and Update your Notification Settings!
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Activate Grapevine text messages in the My Account section of your profile

 

*Text message notifications can only be activated if you have over 1,000 subscribers and are approved to access the Grapevine Marketplace

 

For Brands:

I recently read a report that said 44% of professionals check their mobile phone more than 20x per day for work. For marketers who want to real-time updates, you can now get alerts when sponsored content is uploaded to your campaign along with a link to view the content. With Grapevine text messages, you’ll never miss an opportunity to view content before it goes live, no matter where you are!

 

Getting Started with Text Messages for Brands

Follow these 3 simple steps to get set up to receive text messages:

  1. Login to Grapevine
  2. Click on “My Account” then click on “Messaging Preferences” (or click this link!) 
  3. Add your cell phone number and enable text alerts!
Activate Grapevine text messages in the My Account tab of your profile and enter your cell phone number to receive alerts
Activate Grapevine text messages in the My Account tab of your profile and enter your cell phone number to receive alerts

 

We hope that by providing these real-time updates we will deliver a more integrated, effective, and fun experience using Grapevine. Any other features you’d like to see? Let us know – we’d love to hear from you!

 

 

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