It’s no secret: every business is looking for ways to increase their marketing ROI.
A common and popular way to increase your marketing ROI is through YouTube product marketing. Video marketing is a huge part of many marketing campaigns and they make up for a huge number of the listings on a search results page. YouTube videos have also been shown to convert customers at a 400% increase.
It’s understandable that you want to start implementing product marketing for your business, but before you run out to collaborate on a video with a YouTube influencer, you need to know what steps to take to create a video that will maximize your YouTube product marketing ROI.
Getting More Viewers
Getting more viewers may sound like a difficult task, but it doesn’t have to be. Once you begin increasing viewers on your videos, your YouTube product marketing ROI will increase as well. This is because you will be reaching out to a larger group of people.
When you’re trying to expand your video’s reach, you must make your videos easy to find. This includes giving users easy access to share them, with a place to copy links or buttons to share instantly on Facebook or Twitter. Another way to increase viewers is to implement a logo or memorable phrase that will give your viewers something to associate your material with.
Engage Your Followers
Creating the ultimate viewer experience is going to drive YouTube product marketing ROI up, because it is going to build trust and credibility between you and your customers.
A customer is going to be much more likely to go out and purchase a product or use a service of yours if they were able to relate through video marketing on a personal level or reach out to you and receive an actual response. This can include anything from producing Q&A videos or responding to feedback in the comments section of your video. Featuring product reviews by your customers on your channel is another way to give your customers a reason to trust your business.
Following Your Audience
Once you have identified your audience, you can go above and beyond creating a video to meet their needs and pique their interests.
Following your audience will allow you to get a deeper look into what it is they’re feeling about your video and how they’ve responded to it. You can do this by reading more into their own YouTube channel, or see who has been posting your videos and where they’re being talked about.
This will also give you an opportunity to identify any worldwide viewers you may have. If you’re getting followers in other countries, implementing a translation service for your video will give your ENTIRE audience access and a chance to build trust in your brand.
Quality Over Quantity
You may think creating the fanciest and most expensive video on YouTube will increase marketing ROI, but money never trumps quality.
When it comes to creating a quality video, this means focusing on the point of your video and what you’re trying to achieve. Don’t make a video just to make a video – your audience can smell poor quality from a mile away.
Implement humor and entertainment to ensure you’re creating a quality video that your customers are not only going to enjoy, but actually understand and be persuaded to go out and purchase or use your products.
Grapevine connects YouTube influencers with brands who want to expand their customer reach. If you’re looking to extend sponsorship opportunities to qualified creators, sign up for your opportunity to begin collaborating now.