Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine, Launches Mental Health Awareness Initiative with The Kennedy Forum
NEW YORK, May 20, 2019 — Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine
Ideanomics (NASDAQ:IDEX) today announced that its board of directors has appointed Kristen Standish as CEO of Grapevine.
With experience creating a national presence for Boston Magazine’s integrated programs, Standish brings significant thought leadership in new media and publishing markets to Grapevine as the company prepares to expand its global footprint in the influencer marketing space.
“We are very excited to welcome Kristen, with her wealth of experience in the media space, as the new CEO of Grapevine,” said Alf Poor, CEO of Ideanomics. “We believe Kristen’s expertise in sales, marketing and more will help enhance collaborations between brands and influencers and expand their technology to push the boundaries of what an influencer marketing platform can do.”
“Grapevine has provided tremendous leadership in the influencer marketing space,” said Standish. “I’m excited to bring Grapevine’s robust technology platform and agency services to the next level, which includes overseas expansion, event production, content publishing, and distribution.”
The first project that Standish will oversee as CEO will be a nation-wide, public-service announcement campaign, #GetOffThePhone, in partnership with The Kennedy Forum (https://www.thekennedyforum.org/techaware/), a national, mental health advocacy nonprofit founded by former U.S Representative Patrick J. Kennedy.
“The threat of technology addiction is a serious problem for teens. As the leading platform for sponsored content today, it’s important that we leverage our network to promote our vision of a responsible, connected and empowering digital world. We are proud to work with The Kennedy Forum to call attention to such a serious issue impacting our nation’s youth,” said Standish.
In addition to creating unique partnerships that will elevate the footprint of the brand, Standish will also work closely with Lena Knysh, Director of Business Development at Ideanomics to integrate the CommentsRadar platform with Grapevine, and Jeffrey Bowler, Founder at WonderFilm to expand Grapevine’s content distribution capabilities.
“I look forward to working with Kristen to completely transcend the business of content,” said Bowler. “There’s an incredible opportunity for brands and publishers to be more directly engaged with the consumer through leveraging the platform and our own talent to create custom content.”
“With our technology, monitoring brand sentimentality and rapidly deploying content based on feedback will soon become an essential part of a brand’s toolkit,” said Knysh. “Kristen is the kind of visionary partner we need to turn this dream into a reality.”
Grapevine is the world’s leading, end-to-end influencer marketing platform that enables collaboration between advertisers and social media content creators to produce promotional content at scale. The Grapevine network includes more than 177,000 creators who generate more than 6 billion monthly views. Advertisers leverage Grapevine’s workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube, Facebook, and Instagram. Learn more at https://www.grapevinelogic.com/
Ideanomics is a global Fintech and AI catalyst for transformative industries. Ideanomics combines deal origination and enablement with the application of blockchain and artificial intelligence technologies as part of the next-generation of financial services.
The company is headquartered in New York, NY, and has offices in Beijing, China. It also has a planned global center for Technology and Innovation in West Hartford, CT, named Fintech Village.
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Grapevine Media Contact
Jibran Malek, Director of Marketing
33 Arch Street, 17th Floor Boston, Massachusetts 02110
Ideanomics Investor Relations and Media Contact
Tony Sklar, VP of Communications
55 Broadway, 19th Floor New York, New York 10006