We know one of the hardest parts of influencer marketing is finding the perfect group of creators to represent your brand. But what’s even harder, is finding creators who are similar to those you’ve found success with once you get started. You know the recipe for success, but how can you follow it and scale your influencer marketing program?
That’s why we’ve built our newest product feature, Similar Creators. With this, you can now find similar creators to those who have met or exceeded your campaign goals.
The Similar Creators feature can be found in the Live Videos tab of your campaign, under the Manage column. Simply click the similar creators icon and we’ll populate a list of creators who are similar to the creator you’ve selected in the Browse Creators Tool.
How do we do this? We’ll use the data we have on hand about your selected creator – everything from their subscriber count, to their average video views, to their tags, to their audience demographics (as well as some secret Grapevine magic) and populate other creators in Grapevine who meet the same criteria. To make it easy for you to reference these selections in the future, we’ll also save the filter for you under “Saved Filters” in the left-hand navigation bar.
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Here’s an Example:
Brand A worked with 6 creators of varying sizes – here are the results from their campaign.
Creator #4 performed extremely well for their campaign and generated the most views and conversions. Brand A wants to find more creators like Creator #4, so they click on the Similar Creators icon
After clicking the Similar Creators icon, Brand A can view other creators in the Browse Creators tool who are similar to Creator #4. From here, they can view other channel stats, or send one of the similar creators an offer to join the campaign.
It’s never been easier to find creators to invite to your campaigns on Grapevine. Check out Similar Creators and let us know what you think! Have other ideas for how we can improve Grapevine? Let us know below – we love hearing from our partners. #GetSponsored