A thumbnails is a really great advertising tool for your channel. Are you using it correctly? A thumbnail should be used to promote your video and increase it’s views. Be sure you are choosing them correctly and that they accurately portray your video.
Using a thumbnail as an advertiser
Think of your thumbnail as a mini billboard for your video. It is saying “choose me! click on me! watch me!” The same way that a billboard on the side of a highway is yelling, “Visit this restaurant! Try this product!” Now all of these inanimate objects are saying a lot of things. It is your job to make sure that what they are saying reflects the content of your video accurately.
The images above are excellent examples of affective thumbnails. You can clearly see the difference in the videos. You get a sense of what the videos may be about before you even view them.
Tips to make the most effective thumbnail
Youtube suggests a few things to think about when perfecting your thumbnail
- Make sure that picture is clear and focused!
- It should be in the highest resolution possible
- preferably 640-by-360
- The size is specific so i will look great big and small
- bright- high contrast
- visually appealing
- close up of face
- well-framed, good composition
- foreground stands out from background
- screen shots of your video are effective
- **accurately represents content**
Make your thumbnail work for you
It is important that your thumbnail is cohesive with not only your video but also your metadata. Your metadata, including video title, description and tags, if used correctly will work for you to get your video recognized.
If you are reading this and are thinking of past videos where you could have created a stronger thumbnail, don’t worry, it’s never too late. You can always go back and update your thumbnails, and any metadata that you feel needs to be stronger. Keep in mind, you want to ALWAYS upload a thumbnail when you upload your video.
If you keep these tips in mind you will be sure to have a successful video. Learn more at Grapevine Logic