Influencer marketing is here to stay. A current study shows that 92% of people think Influencer Marketing is an effective form of marketing. So if everyone agrees with these positive statistics, it follows that e-commerce startup brands should work with influencers to drive traffic to their Shopify website.
Shopify is a cloud-based multichannel e-commerce platform that includes everything you need to create an online store. Shopify has become one of the most influential players in online retail and is expected to come close to Amazon. The Canadian e-commerce platform that was founded in 2006 by three friends who couldn’t find a good enough online platform to sell their snowboards and instead decided to build their own platform.
The company has positioned itself as an online commerce solution to support fast-growing digital brands. Their explosive growth, recurring value, and strong (and improving) gross margins show a strong future for Shopify. The software company has quietly become the backbone of e-commerce and recently announced a fulfillment network that lets Shopify deliver packages. They’re taking steps forward to stand out on their own merit.
Consumers are looking for the quickest and easiest way to shop through their favorite influencers, this is where e-commerce websites win. But when it comes to e-commerce startups on Shopify, how can they leverage influencers to drive sales to their Shopify website? The combination of successful e-commerce industry and influencer marketing strategies make it a perfect combination.
If you’re looking to get into influencer marketing but don’t know how to leverage influencers to drive traffic to your Shopify website, here are some influencer marketing strategies to get you started:
Establish your brand’s message and audience
To find the right influencers to work with, it is useful to understand your audience. Establish an influencer’s audience to make sure it is the target audience your startup wants to engage with. Your startup should have a clear idea of who you want to reach and what message you want to deliver. Determining your goal for your influencer campaign is a vital component of establishing your marketing strategy.
It is important to note whether you want to simply promote a product/service or create a long term partnership with your influencer. Once you have an idea of the type of influencer you want to work with, you can start your search. Most influencers can be found through relevant hashtags. Once you find a potential candidate that aligns with your brand’s values and mission, you can start establishing an authentic relationship. But that’s not the only catch, an influencer’s engagement is a huge part in maintaining a successful partnership for your brand.
Micro-Influencers often have their own niche of followers that have high engagement rates that take action. In other words, work with influencers that have a cult-like following, a very engaged community that reacts to their content very frequently.
Provide clear Call to Actions (CTAs) to your Shopify Website
Your influencer marketing campaign strategy should drive awareness through incentives. Influencers with high engagement can create a unique offering to incorporate in your campaigns that they can feature on their platforms to encourage their audience to check it out on your Shopify website and purchase with the offer. This could be a discount code, free gift with purchase, or promotion. Influencers with at least 10,000 followers can add a call to action to their Instagram stories for a “swipe up!” to link your Shopify website as well.
Try Affiliate Marketing
Affiliate marketing is a collaborative arrangement between a business and an influencer. A CTA that can produce traffic that converts for both teams is a great incentive as well. The influencer makes revenue on their influence and the brand makes sales. You want your influencer to genuinely love your product/service enough to promote it naturally across all platforms so that their audience acknowledges an authentic partnership.
View this post on Instagram
Suit yourself » #ad › I am getting behind this suit trend! I love this plaid set from @ecrustyle, and the best part is that the pants are elastic and fit like a dream. I always try to find pieces that work together or apart, and I know I'll be dressing down these pants for a casual night out (v-day outfit anyone?) 💌 Take 15% off your #ecrustyle order with my code BRYNN! #linkinbio #throughthevine
There are several affiliate marketing programs already out there, including Grapevine Village, a community-focused, influencer powered e-commerce platform that connects grassroots influencers with amazing and unique direct-to-consumer brands.
Use Instagram Influencers to your Advantage
A great way to drive traffic to your Shopify website is using Instagram Business Profile shoppable links. This is the total game-changer that’ll take your marketing strategy to the next level. Instagram allows users to publish photos or videos to an Instagram Business Profile using a third party platform (like Shopify). This is a huge advantage for e-commerce start-up brands that are trying to drive awareness of their brand. Shoppable posts allow users to shop right from the app or go straight to the official brand website. Your influencer will direct their followers straight to your Instagram Business account, making it easier to view products and purchase all in one platform.
For a successful e-commerce traffic strategy, it’s important to experiment with multiple strategies to get the most out of your influencer marketing campaigns. These strategies will be key to driving traffic to your Shopify website for exposure and sales through creative content.