What Do Influencers Really Want from Brands?

Influencer Marketing is a more professional and disciplined field than ever. One huge barrier for brand marketers trying influencer marketing is: how much of their budget should be set aside to engage creators? What does an influencer actually want? We recently interviewed 450+ creators of all sizes within our network to get to the bottom …

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Should Brands Bet on Snapchat Influencer Marketing?

As we trundle ever onwards into 2018, brand marketers and agencies need to make concrete decisions into which channels they’ll be dedicating their Influencer Marketing budget to. The obvious channels are of course — YouTube, Facebook, and Instagram. However, one thing that marketers are always curious about is the use of Snapchat. Is it worth …

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Three Ways to Leverage Influencer Marketing for Super Bowl LII

The Super Bowl is nigh! As exciting as it will be to see the Patriots secondary ruthlessly blitz Nick Foles (I’m biased), there is no blitz that can possibly excite marketers more than the incoming Media and Advertising Blitz. No other event in America attracts more eyeballs to TV screens. Not only are millions glued …

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Brands: Influencer Marketing Won’t Implode in 2018

The confluence of fame, personality, and money inevitably leads to drama. As YouTube Influencer Marketing increases in popularity, highly publicized and dramatic falls from grace the likes of Logan Paul or PewDiePie will become all the more common. While this might tempt a lot of experts to signal “Influencer Marketing is going to implode,” or, …

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The Force is Strong with YouTube Influencer Marketing

Star Wars is easily one of the strongest and recognizable brands in the entire world and it remains that way even more so now thanks to Social Media and YouTube Influencer Marketing. As a franchise that’s remained at the forefront of pop culture consciousness since 1977, marketers in charge of the Star Wars brand have …

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3 Holiday YouTube Influencer Marketing Tips for Brands

It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …

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Two Ways to Get Paid Faster!

As a creator, you are constantly creating or brainstorming new content for your viewers and are kept busy with your sponsorships. In order to ensure you have the best sponsorship, we have put together two ways to get paid faster! As you may know, the Message Center is where your conversation with the brand takes place in a sponsorship. …

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Three Tips for Attracting Content Creators

Once you’ve decided to move forward with an influencer marketing campaign, the next step is finding the perfect creator for the job. For many brands this is the most challenging part of the process – with so many options, how do you possibly narrow down the search?   Fortunately for brands, writing a killer call …

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Sponsorships: Quality vs. Quantity

Sponsorships: Quality vs. Quantity: In the world of YouTube, it is important to always be mindful of the content you’re publishing on your channel. Many creators face the ongoing battle of remaining organic/authentic and taking on brand deals without over saturating your content with sponsored posts. It surely is a fine line to walk but finding that balance is what …

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How to Find The Right Sponsorship in Grapevine’s Marketplace

How are you suppose to know what sponsorships are right for your channel? There are so many sponsorships in Grapevine’s Marketplace and it certainly can be tough to find the right one! Well, lucky for you, that’s where we come in with this week’s #CommunityTipTuesday discussing how to find the right sponsorship in Grapevine’s Marketplace. Knowing …

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