Category Archive For "Marketing"
Micro-Influencers Yield Increased Engagement
Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …
Combat Ad Blocking With Influencer Marketing
Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the past couple of years. …
10 Reasons To Start An Influencer Marketing Campaign On Instagram
We’re excited to have the opportunity to help our brand partners find the best creators on Instagram. We’ve spent years learning and understanding YouTube influencer marketing and are ready to take on the next challenge. Haven’t gotten around to learning about the opportunities available to marketers on Instagram? Here are 10 reasons why you should start …
Back To School: Why You’re Already Late To The Game
While back to school is supposed to mark the end of summer and a new chapter in a student’s life, these days it really means one thing: shopping season. Students dream of the new gear they’ll be sporting, but for parents it means emptying out their pockets for new notebooks, sneakers and other school essentials. …
Back To School: Why You're Already Late To The Game
While back to school is supposed to mark the end of summer and a new chapter in a student’s life, these days it really means one thing: shopping season. Students dream of the new gear they’ll be sporting, but for parents it means emptying out their pockets for new notebooks, sneakers and other school essentials. …
Lack of Transparency in Advertising Strikes Traditional Marketing: ANA Report Results
Earlier this month, the Association of National Advertisers (ANA) completed their investigation of ad agencies in the U.S., taking a closer look at agency practices around the country. The investigation examined some of the biggest players in the space, like Omnicom Group and Interpublic Group, and revealed many practices commonly occurring in the advertising space …
The Month in Influencer Marketing: March 2016
At Grapevine, we know the influencer marketing space moves fast, really fast. New online stars are born every day, and brands are getting on board and identifying new, innovative ways to leverage the power of creators faster than ever. With the term “influencer marketing” quickly becoming THE marketing buzz term of 2016, it’s hard to …
How to Create a Winning Influencer Marketing Campaign on Grapevine
Our team of pro’s have helped hundreds of brands create winning influencer marketing campaigns on Grapevine. We’ve taken feedback from our team, our partners, our creators and influencer marketing pros alike to create this step-by-step guide to help your brand #GetSponsored. Let’s walk through the simple 4 step process now: Step 1: Estimated Budget …
Three Ways to Track Influencer Marketing Campaigns
So you’ve launched an influencer marketing campaign, working with trusted social creators to reach your customers. Smart move, especially when you consider a recent Deloitte report revealed 47 percent of millennials are influenced in purchasing decisions by social media. But now that the content is live, how do you know if the campaign is a success? …
2016 Influencer Marketing Budget Trends
Influencer marketing seems to be one of the biggest buzz words of 2016 – everyone is talking about it. As a relatively new line item in many marketer’s budgets, there’s still a lot to figure out. How much of your budget should you be allocating? And perhaps more importantly, how much are others already allocating …