Category Archive For "Marketing"
Back To School: Why You're Already Late To The Game
While back to school is supposed to mark the end of summer and a new chapter in a student’s life, these days it really means one thing: shopping season. Students dream of the new gear they’ll be sporting, but for parents it means emptying out their pockets for new notebooks, sneakers and other school essentials. …
Lack of Transparency in Advertising Strikes Traditional Marketing: ANA Report Results
Earlier this month, the Association of National Advertisers (ANA) completed their investigation of ad agencies in the U.S., taking a closer look at agency practices around the country. The investigation examined some of the biggest players in the space, like Omnicom Group and Interpublic Group, and revealed many practices commonly occurring in the advertising space …
The Month in Influencer Marketing: March 2016
At Grapevine, we know the influencer marketing space moves fast, really fast. New online stars are born every day, and brands are getting on board and identifying new, innovative ways to leverage the power of creators faster than ever. With the term “influencer marketing” quickly becoming THE marketing buzz term of 2016, it’s hard to …
How to Create a Winning Influencer Marketing Campaign on Grapevine
Our team of pro’s have helped hundreds of brands create winning influencer marketing campaigns on Grapevine. We’ve taken feedback from our team, our partners, our creators and influencer marketing pros alike to create this step-by-step guide to help your brand #GetSponsored. Let’s walk through the simple 4 step process now: Step 1: Estimated Budget …
Three Ways to Track Influencer Marketing Campaigns
So you’ve launched an influencer marketing campaign, working with trusted social creators to reach your customers. Smart move, especially when you consider a recent Deloitte report revealed 47 percent of millennials are influenced in purchasing decisions by social media. But now that the content is live, how do you know if the campaign is a success? …
2016 Influencer Marketing Budget Trends
Influencer marketing seems to be one of the biggest buzz words of 2016 – everyone is talking about it. As a relatively new line item in many marketer’s budgets, there’s still a lot to figure out. How much of your budget should you be allocating? And perhaps more importantly, how much are others already allocating …
Let’s Get Visual: Using Instagram for Business
It’s time that we accept something. It might be a little weird at first, but it’s a pretty big deal. Instagram is no longer just for teenage selfies and pictures of gourmet dishes. No, it’s become a legitimate tool that can be really valuable for businesses. If you’re not already on Instagram, don’t panic. There’s …
How Your Brand Can Reach It’s Target Audience on Youtube
When thinking about how to reach your target audience on Youtube there are many factors that go into deciding the who, what, and where. Let’s focus on the who. It is unbelievably important to make sure you are running your Youtube campaign with the right Youtubers. The first reaction may be to try and get …
How Your Brand Can Reach It's Target Audience on Youtube
When thinking about how to reach your target audience on Youtube there are many factors that go into deciding the who, what, and where. Let’s focus on the who. It is unbelievably important to make sure you are running your Youtube campaign with the right Youtubers. The first reaction may be to try and get …
Increased Video Marketing ROI IS Possible in 4 Quick and Easy Steps
It’s no secret: every business is looking for ways to increase their marketing ROI. A common and popular way to increase your marketing ROI is through YouTube product marketing. Video marketing is a huge part of many marketing campaigns and they make up for a huge number of the listings on a search results page. …