How To Find The Best Influencers For Your Brand

One of the most common influencer marketing questions I get is, “How do I find the right influencers for my brand?” It’s a good question with a seemingly simple answer: you should just find influencers with a large following that are in the same niche as your product. The problem is, it’s not that simple. …

Continue reading

Three Ways to Leverage Influencer Marketing for Super Bowl LII

The Super Bowl is nigh! As exciting as it will be to see the Patriots secondary ruthlessly blitz Nick Foles (I’m biased), there is no blitz that can possibly excite marketers more than the incoming Media and Advertising Blitz. No other event in America attracts more eyeballs to TV screens. Not only are millions glued …

Continue reading

How to Convince Your Boss To Try YouTube Influencer Marketing

Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses to unlock the budget they need to book influencers. Brand …

Continue reading

3 Holiday YouTube Influencer Marketing Tips for Brands

It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …

Continue reading

2017 Influencer Marketing Benchmarks Report

At Grapevine, we strive to make influencer marketing easy, manageable and scalable.  We provide brand marketers with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their YouTube Influencer Marketing campaigns. At the end of the day, what determines whether or not your influencer marketing campaigns …

Continue reading

Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

Continue reading

Combat Ad Blocking With Influencer Marketing

Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the past couple of years. …

Continue reading

10 Reasons To Start An Influencer Marketing Campaign On Instagram

We’re excited to have the opportunity to help our brand partners find the best creators on Instagram. We’ve spent years learning and understanding YouTube influencer marketing and are ready to take on the next challenge. Haven’t gotten around to learning about the opportunities available to marketers on Instagram? Here are 10 reasons why you should start …

Continue reading

Back To School: Why You’re Already Late To The Game

While back to school is supposed to mark the end of summer and a new chapter in a student’s life, these days it really means one thing: shopping season. Students dream of the new gear they’ll be sporting, but for parents it means emptying out their pockets for new notebooks, sneakers and other school essentials. …

Continue reading

Back To School: Why You're Already Late To The Game

While back to school is supposed to mark the end of summer and a new chapter in a student’s life, these days it really means one thing: shopping season. Students dream of the new gear they’ll be sporting, but for parents it means emptying out their pockets for new notebooks, sneakers and other school essentials. …

Continue reading