Combat Ad Blocking With Influencer Marketing

Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the past couple of years. …

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10 Reasons To Start An Influencer Marketing Campaign On Instagram

We’re excited to have the opportunity to help our brand partners find the best creators on Instagram. We’ve spent years learning and understanding YouTube influencer marketing and are ready to take on the next challenge. Haven’t gotten around to learning about the opportunities available to marketers on Instagram? Here are 10 reasons why you should start …

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Back To School: Why You’re Already Late To The Game

While back to school is supposed to mark the end of summer and a new chapter in a student’s life, these days it really means one thing: shopping season. Students dream of the new gear they’ll be sporting, but for parents it means emptying out their pockets for new notebooks, sneakers and other school essentials. …

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The Month in Influencer Marketing: March 2016

At Grapevine, we know the influencer marketing space moves fast, really fast. New online stars are born every day, and brands are getting on board and identifying new, innovative ways to leverage the power of creators faster than ever. With the term “influencer marketing” quickly becoming THE marketing buzz term of 2016,  it’s hard to …

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How to Create a Winning Influencer Marketing Campaign on Grapevine

Our team of pro’s have helped hundreds of brands create winning influencer marketing campaigns on Grapevine. We’ve taken feedback from our team, our partners, our creators and influencer marketing pros alike to create this step-by-step guide to help your brand #GetSponsored. Let’s walk through the simple 4 step process now:   Step 1: Estimated Budget …

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Three Ways to Track Influencer Marketing Campaigns

So you’ve launched an influencer marketing campaign, working with trusted social creators to reach your customers. Smart move, especially when you consider a recent Deloitte report revealed 47 percent of millennials are influenced in purchasing decisions by social media.   But now that the content is live, how do you know if the campaign is a success? …

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2016 Influencer Marketing Budget Trends

[su_quote cite=”Forbes” url=”http://www.forbes.com/sites/johnhall/2015/12/17/build-authentic-audience-experiences-through-influencer-marketing/#2715e4857a0b16eba31a292e”]The growth of influencer marketing will be huge in the years ahead, and with barriers like ad blockers interrupting traditional advertising, marketing budgets in 2016 will see a shift toward earned media — especially earned media through influencer marketing.[/su_quote] Influencer marketing seems to be one of the biggest buzz words of 2016 – …

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Let’s Get Visual: Using Instagram for Business

It’s time that we accept something. It might be a little weird at first, but it’s a pretty big deal. Instagram is no longer just for teenage selfies and pictures of gourmet dishes. No, it’s become a legitimate tool that can be really valuable for businesses. If you’re not already on Instagram, don’t panic. There’s …

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How Your Brand Can Reach It’s Target Audience on Youtube

When thinking about how to reach your target audience on Youtube there are many factors that go into deciding the who, what, and where. Let’s focus on the who. It is unbelievably important to make sure you are running your Youtube campaign with the right Youtubers. The first reaction may be to try and get …

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