How B2B Brands Can Nail Influencer Marketing

Why Influencer Marketing is important for B2B Marketing Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This …

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How Shopify Startups Can Leverage Influencers to Boost Traffic

Influencer marketing is here to stay. A current study shows that 92% of people think Influencer Marketing is an effective form of marketing. So if everyone agrees with these positive statistics, it follows that e-commerce startup brands should work with influencers to drive traffic to their Shopify website.  Shopify is a cloud-based multichannel e-commerce platform …

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How TikTok Helps Brands Win Influencer Marketing

Influencer marketing’s time in the proverbial wild west is far from over. The success of TikTok has been launching artists into viral sensations much like Lil Nas X, a well-known success story for his song ”Old Town Road ” featuring Billy Ray Cyrus. His country-rap song started trending on TikTok when creators dressed up in …

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Open & Honest: Grapevine Influencers Create to Empower Fans

The appeal with Influencer Marketing is all about the ability for brands to partner with top creators to share truly authentic experiences with brands, and nothing is more open and honest than sharing your self-love experiences. We’ve partnered up with plusOne and some incredible body positive influencers to help women feel comfortable and confident in …

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Programmatic Media Takes Influencer Marketing Further

Influencer marketing, content with a side of advertising. Programmatic marketing, advertising with a side of content. Makes sense, right? Let’s go a little deeper. Imagine it is 2013. My Boston Red Sox just won a world series, Argo won best picture, and this digital marketing practice where individuals with large social followings were pairing up …

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Influencer Marketing and the Holidays: Four Great Examples

‘Tis the season for Influencer Marketing! Even though it’s only early October, the best brands are already planning their holiday influencer marketing campaigns. It’s been proven that social media influencers drive traffic, leads, and ultimately – sales to landing pages. Furthermore, 68% of holiday shoppers are influenced by what they see on YouTube before they …

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A Few CTA Tips To Optimize Influencer Marketing ROI

More folks in Influencer Marketing should think about their calls-to-action (CTAs) on their sponsored content. It’s not enough to simply identify a great influencer and have them create content for you. Smart marketers need to work closely with creators to find an optimal place to insert their sponsored CTAs. To get better clarity around CTAs, …

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Highlights: Influencer Marketing Trends Survey 2018

Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content and data safety, brands are rightfully a little hesitant about adopting the channel. Some things we’ve heard at Grapevine from anonymous marketers include: Leveraging influencers is a very saturated marketing tactic. It quickly becomes …

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What Do Influencers Really Want from Brands?

Influencer Marketing is a more professional and disciplined field than ever. One huge barrier for brand marketers trying influencer marketing is: how much of their budget should be set aside to engage creators? What does an influencer actually want? We recently interviewed 450+ creators of all sizes within our network to get to the bottom …

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