How to Build an Impressive Portfolio That Gets You Hired

In this booming freelance industry, you need to rely on your unique personality to stand out. One good way of doing that is by creating an impressive online portfolio. Now, I’m not referring to the usual resume that shows your educational background, awards, and recognition – you know, the boring stuff. What I mean with …

Continue reading

The Ultimate Influencer Marketing Calendar [2019]

Influencer Marketing thrives on context. Sometimes, marketers can get so excited about simply publishing with a great partner that they can overlook the context their consumers are actually seeking. The timing of a post is just as –  if not  – more important for the success of content than the quality of the post itself. …

Continue reading

Top Tools for New YouTube and Instagram Influencers

It’s easier than ever to become an Instagram or YouTube influencer and join the influencer marketing movement. In 2019, more and more brands will be looking to influencer marketing to expand their footprint. However, becoming an influencer can seem like a daunting task! Captivating an engaged audience can be quite competitive and more fans than ever …

Continue reading

Welcome to the United States of Influencer Marketing

These days, most if not all purchase decisions you make are partly influenced by your friends. (Admit it: who doesn’t want to be left behind on trends?) Most of those friends probably found out about that cool watch they’re wearing on Instagram or Youtube. Even if you’re offline, Influencer Marketing is in fact everywhere. No …

Continue reading

Social Media Community Guidelines Digest

As Influencer Marketing becomes a more pervasive channel to drive sales, so too does the need for safety. In response to recent controversies surrounding inappropriate content, social media platforms like Facebook and YouTube have unveiled refreshed community guidelines to ensure the safety of their audience. Does this herald the end of the quirky, edgy content …

Continue reading

Influencer Marketing Data: What’s The Best Video Length?

Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products and brands. However, we’re in a digital age where so many other things compete for our attention or distract us. 56% of videos published in 2017 were under two minutes long. Our attention spans our …

Continue reading

Small YouTube Channels Earn Money with ReadyCart

In today’s YouTube Influencer Marketplace, it seems impossible to earn sponsorships for small Youtube channels.  Micro-influencers are left in the dust as brands are only willing to partner with creators that have already cultivated a larger following. At Grapevine, we firmly believe that all creators, big and small, should be able to leverage their creativity …

Continue reading

The Grapevine YouTube Influencer Marketing Roadmap

[Infographic] Brand generated content is no longer the best pathway for brand marketing success. User-generated content via Facebook and Instagram creators and  YouTube Influencer Marketing has a larger share of the market than ever. In fact, according to Kleiner Perkins, content from creators on Facebook and Instagram yields a 6.9x higher engagement rate than other methods …

Continue reading

Creator Spotlight: Rachael Burgess

In this series, we shine the spotlight on a Grapevine creator so they can share their story, give their best YouTube advice, and help our community really get to know them. Tell us about yourself! I’m the oldest of 8 kids and grew up on a tiny island on the west coast of Canada called …

Continue reading

Creator Spotlight: Lilian Tahmasian

In this series, we shine the spotlight on a Grapevine creator so they can share their story, give their best YouTube advice, and help our community really get to know them. Australian creator Lilian Tahmasian always dreamed of entertaining audiences, and in 2009 she discovered she could make her dream a reality. Inspired by her …

Continue reading