Class of 2016: The Decision to Join Techstars Boston

As CEO of Grapevine, I have learned a number of things over the last few years, not the least of which is how much harder it is to achieve your vision than it is to simply have one. Our vision at Grapevine is to be the largest and best creator network in the world, period.   It’s …

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Grapevine Creator Cards: Product Update

Managing one creator relationship is easy, but what about ten, twenty, or a hundred? It can become unwieldy fast. Scaling your influencer program is a key challenge marketers face when building influencer programs.   At Grapevine we’ve spent countless hours focusing on how to make finding, booking, and measuring creator relationships a cohesive, fast, and …

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5 New Features Available With Grapevine Creator Cards

You’ve heard about Grapevine Creator Cards, perhaps you’ve even taken a peek at the changes on the Grapevine platform. Wondering what’s different now versus before? Here’s our download of what you need to know – the 5 new features available with Grapevine Creator Cards. 1) Flippable Creator Cards with Quick Stats Finding the right creator …

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2016 Influencer Marketing Budget Trends

[su_quote cite=”Forbes” url=”http://www.forbes.com/sites/johnhall/2015/12/17/build-authentic-audience-experiences-through-influencer-marketing/#2715e4857a0b16eba31a292e”]The growth of influencer marketing will be huge in the years ahead, and with barriers like ad blockers interrupting traditional advertising, marketing budgets in 2016 will see a shift toward earned media — especially earned media through influencer marketing.[/su_quote] Influencer marketing seems to be one of the biggest buzz words of 2016 – …

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Last Minute Superbowl Tips from the Grapevine Community

Regardless of whether you’re a diehard Broncos fan, or more a fan of Peyton Manning’s Nationwide commercials (they are pretty fantastic – that can be sung to the Nationwide jingle #justsayin), you’re living the Superbowl buzz.  With Superbowl Sunday a mere few days away, there are many things to consider: what party you’re attending, what …

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YouTube Creators Take Over The 7th Republican Debate

Last night’s 7th Republican debate in Iowa may have been one to miss for some (Donald Trump did!). But Google’s introduction of 3 established YouTube Creators introduced an interesting new element to the 2 hour event on Fox News.  In our opinion it was the highlight of the evening.   These Creators are some of …

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See Who’s Online Now! New Feature for Brands

Ever wished you could speak to a creator in real time via the Grapevine Marketplace? With Online Now, you can!  See how new features within your Inbox and the Browse Creators Tool can improve your workflow.   Online Now in the Message Center This new tool allows you to see when creators are logged into …

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Happy Holidays from The Grapevine Team!

2015 has absolutely flown by. This year has included so many great things for Grapevine: big changes to the platform, new exciting partnerships and a growing team – we’re 17 strong now, can you believe it?!   We’re a little sad to see 2015 go, but as we work to put together our plan and …

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