The Month in Influencer Marketing: May 2016

May was a busy month for us at Grapevine, so reflecting on everything that has happened in the past 30(ish) days for our May 2016 edition of The Month in Influencer Marketing has been especially fun and insightful.   Every day we see more and more conversations firing up about influencer marketing – it’s awesome to see …

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What We’ve Been Up To: INTX Lobstah Tank & Techstars Demo Day

It’s been a busy couple of weeks for Team Grapevine. As we roll into the holiday weekend, we thought we’d share what we’ve been up. Happy Memorial Day weekend from our team to yours! 😎   INTX Lobstah Tank We’re excited to announce we brought home the first place title at INTX’s Lobstah Tank last week. Our team …

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The Month in Influencer Marketing: April 2016

We love keeping up on the influencer marketing space – let’s face it, it’s our job. But we know you may not have the time we have to dedicate to influencer marketing, which is why we’ve created the month in influencer marketing – a monthly report that outlines everything you need to know about the …

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How to Sell Your Boss on Influencer Marketing

When we polled our brand partners about their plans for 2016, more than 80% said they plan on increasing their influencer marketing budgets. This change isn’t surprising, given influencer marketing’s ability to drive desirable results at scale. According to a recent McKinsey study, word of mouth marketing efforts like influencer marketing produce 37% greater customer …

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Find Similar Creators: Product Update for Brands

We know one of the hardest parts of influencer marketing is finding the perfect group of creators to represent your brand. But what’s even harder, is finding creators who are similar to those you’ve found success with once you get started. You know the recipe for success, but how can you follow it and scale …

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Affiliate or Sponsored Influencer Marketing: What’s Better For You?

Influencer marketing has quickly become one of the top ways for brands to target their ideal consumers, and it’s no surprise why. According to McKinsey, influencer marketing programs generate two times the sales of paid advertising, and Deloitte found customers acquired through influencer marketing programs have a 37 percent higher retention rate.   But while more …

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The Month in Influencer Marketing: March 2016

At Grapevine, we know the influencer marketing space moves fast, really fast. New online stars are born every day, and brands are getting on board and identifying new, innovative ways to leverage the power of creators faster than ever. With the term “influencer marketing” quickly becoming THE marketing buzz term of 2016,  it’s hard to …

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How to Create a Winning Influencer Marketing Campaign on Grapevine

Our team of pro’s have helped hundreds of brands create winning influencer marketing campaigns on Grapevine. We’ve taken feedback from our team, our partners, our creators and influencer marketing pros alike to create this step-by-step guide to help your brand #GetSponsored. Let’s walk through the simple 4 step process now:   Step 1: Estimated Budget …

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Three Ways to Track Influencer Marketing Campaigns

So you’ve launched an influencer marketing campaign, working with trusted social creators to reach your customers. Smart move, especially when you consider a recent Deloitte report revealed 47 percent of millennials are influenced in purchasing decisions by social media.   But now that the content is live, how do you know if the campaign is a success? …

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