Three Ways to Leverage Influencer Marketing for Super Bowl LII

The Super Bowl is nigh! As exciting as it will be to see the Patriots secondary ruthlessly blitz Nick Foles (I’m biased), there is no blitz that can possibly excite marketers more than the incoming Media and Advertising Blitz. No other event in America attracts more eyeballs to TV screens. Not only are millions glued …

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Brands: Influencer Marketing Won’t Implode in 2018

The confluence of fame, personality, and money inevitably leads to drama. As YouTube Influencer Marketing increases in popularity, highly publicized and dramatic falls from grace the likes of Logan Paul or PewDiePie will become all the more common. While this might tempt a lot of experts to signal “Influencer Marketing is going to implode,” or, …

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Three Exciting YouTube Influencer Marketing Trends for 2018

We’re just a few days into 2018 and at Grapevine, we couldn’t be more excited about YouTube Influencer Marketing. According to Google Search Trends, interest in Influencer Marketing increased over 2016 — and we can expect even more interest in the year to come.   Rise of Micro-Influencers Simple economics demand that higher demand leads …

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The Force is Strong with YouTube Influencer Marketing

Star Wars is easily one of the strongest and recognizable brands in the entire world and it remains that way even more so now thanks to Social Media and YouTube Influencer Marketing. As a franchise that’s remained at the forefront of pop culture consciousness since 1977, marketers in charge of the Star Wars brand have …

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How to Convince Your Boss To Try YouTube Influencer Marketing

Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses to unlock the budget they need to book influencers. Brand …

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3 Holiday YouTube Influencer Marketing Tips for Brands

It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …

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2017 Influencer Marketing Benchmarks Report

At Grapevine, we strive to make influencer marketing easy, manageable and scalable.  We provide brand marketers with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their YouTube Influencer Marketing campaigns. At the end of the day, what determines whether or not your influencer marketing campaigns …

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The Grapevine YouTube Influencer Marketing Roadmap

[Infographic] Brand generated content is no longer the best pathway for brand marketing success. User-generated content via Facebook and Instagram creators and  YouTube Influencer Marketing has a larger share of the market than ever. In fact, according to Kleiner Perkins, content from creators on Facebook and Instagram yields a 6.9x higher engagement rate than other methods …

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Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

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5 Questions with Brandon Freiberg, Founder at Endorse

Advice for Working with Live Streamers + Starting a Company While in Business School Brandon Freiberg is the founder of Endorse and a rising 2nd year MBA student at Harvard Business School. Endorse is an esports influencer marketplace, connecting brands looking to reach millennials to video game players for authentic product sponsorships. They’ve been fortunate …

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