The Ultimate Influencer Marketing Calendar [2019]

Influencer Marketing thrives on context. Sometimes, marketers can get so excited about simply publishing with a great partner that they can overlook the context their consumers are actually seeking. The timing of a post is just as –  if not  – more important for the success of content than the quality of the post itself. …

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Startups Market on a Budget with Influencer Marketing

Savvy startups scale with influencer marketing. Think about it: even though it’s easier than ever to launch a business these days, that also means the advertising space is more competitive. For hyper competitive industries, it could take $1,500 a day to even become close to being competitive on solutions like Google AdWords. So how can …

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Four Things to Know About Influencer Marketing in China

It’s fair to say that 2018 was the year of influencer marketing all over the world, and it is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media through 2019 and beyond. However, there are some substantial differences between Western and Chinese social …

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For Influencer Marketing, Creators say IGTV is “Meh”  

Influencer Marketing is constantly evolving.  Last June, in a move to capture some of YouTube’s users, Instagram announced a new long-form video platform, IGTV. While creators had already expressed that Instagram was their preferred platform for influencer engagement, we were curious to see whether or not that translated into the new IGTV product. To get …

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Six Tips to Guarantee Quality Video Engagement

The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. That way, your videos will continue to drive results for your brand months after they …

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Highlights: Influencer Marketing Trends Survey 2018

Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content and data safety, brands are rightfully a little hesitant about adopting the channel. Some things we’ve heard at Grapevine from anonymous marketers include: Leveraging influencers is a very saturated marketing tactic. It quickly becomes …

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What Do Influencers Really Want from Brands?

Influencer Marketing is a more professional and disciplined field than ever. One huge barrier for brand marketers trying influencer marketing is: how much of their budget should be set aside to engage creators? What does an influencer actually want? We recently interviewed 450+ creators of all sizes within our network to get to the bottom …

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Digital Advertising is Dead; Long Live Digital Advertising

Marketing — especially influencer marketing — moves fast, sometimes too fast. The fast pace of the industry demands automation and algorithms become tools in a marketer’s jackknife. Marketing firms and agencies hire engineers and data scientists who leverage machine learning to build robust algorithms and generate maximum return on the campaigns they invest in. Wherever …

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Influencer Marketing Data: What’s The Best Video Length?

Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products and brands. However, we’re in a digital age where so many other things compete for our attention or distract us. 56% of videos published in 2017 were under two minutes long. Our attention spans our …

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How to Write Effective Influencer Marketing Creative Briefs

In this digital age, the best way for brands to reach their ideal customer is through Influencer Marketing. This is especially true if that audience is millennials. However, discovering that perfect influencer on Facebook, YouTube, Instagram, or Snapchat is just one small step on the path to a great campaign. You need to make sure …

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