2016 Influencer Marketing Benchmarks

At Grapevine, our goal is simple: make influencer marketing easy, manageable and scalable. We provide our partners with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their influencer marketing campaigns.   However, when navigating the world of influencer marketing, it can be hard to know how …

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Combat Ad Blocking With Influencer Marketing

Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the past couple of years. …

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10 Reasons To Start An Influencer Marketing Campaign On Instagram

We’re excited to have the opportunity to help our brand partners find the best creators on Instagram. We’ve spent years learning and understanding YouTube influencer marketing and are ready to take on the next challenge. Haven’t gotten around to learning about the opportunities available to marketers on Instagram? Here are 10 reasons why you should start …

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The Month in Influencer Marketing: June 2016

The 4th of July long weekend has us falling a little bit behind on our monthly reporting duties. But that just means extra time to put together an awesome and insightful Month in Influencer Marketing report for June! Without further ado (because we’ve made you wait long enough), here are our highlights from the past …

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4 New Features for Brands: Product Update

In our efforts to make Grapevine the best and most comprehensive influencer marketing platform, we’ve taken in a lot of brand feedback over the past couple of months. We’ve enjoyed getting to know our partners better and understanding what tools they need to maximize influencer marketing efforts and results. These conversations weren’t always easy, and …

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Back To School: Why You’re Already Late To The Game

While back to school is supposed to mark the end of summer and a new chapter in a student’s life, these days it really means one thing: shopping season. Students dream of the new gear they’ll be sporting, but for parents it means emptying out their pockets for new notebooks, sneakers and other school essentials. …

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Three Tips for Attracting Content Creators

Once you’ve decided to move forward with an influencer marketing campaign, the next step is finding the perfect creator for the job. For many brands this is the most challenging part of the process – with so many options, how do you possibly narrow down the search?   Fortunately for brands, writing a killer call …

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YouTube Creators Around the World [Infographic]

In 2014, YouTube stated that 300 hours of new videos were uploaded every minute to the platform, and the amount of people who are watching videos on YouTube every day is up by 40% year over year.   As YouTube continues to grow, so does the Grapevine Community. We have over 60,000 of the best …

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What We’ve Learned From E3

With the official Electronics Entertainment Expo, aka E3, kickoff less than 24 hours way, gamers around the world are waiting with bated breath for the industry’s biggest and most notable event. Despite murmurs that the grandeur of E3 is dissipating, as some of the large players in the space are noticeably absent from this year’s lineup, …

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