3 Holiday YouTube Influencer Marketing Tips for Brands

It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …

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2017 Influencer Marketing Benchmarks Report

At Grapevine, we strive to make influencer marketing easy, manageable and scalable.  We provide brand marketers with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their YouTube Influencer Marketing campaigns. At the end of the day, what determines whether or not your influencer marketing campaigns …

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The Grapevine YouTube Influencer Marketing Roadmap

[Infographic] Brand generated content is no longer the best pathway for brand marketing success. User-generated content via Facebook and Instagram creators and  YouTube Influencer Marketing has a larger share of the market than ever. In fact, according to Kleiner Perkins, content from creators on Facebook and Instagram yields a 6.9x higher engagement rate than other methods …

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Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

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5 Questions with Brandon Freiberg, Founder at Endorse

Advice for Working with Live Streamers + Starting a Company While in Business School Brandon Freiberg is the founder of Endorse and a rising 2nd year MBA student at Harvard Business School. Endorse is an esports influencer marketplace, connecting brands looking to reach millennials to video game players for authentic product sponsorships. They’ve been fortunate …

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2016 Influencer Marketing Benchmarks

At Grapevine, our goal is simple: make influencer marketing easy, manageable and scalable. We provide our partners with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their influencer marketing campaigns.   However, when navigating the world of influencer marketing, it can be hard to know how …

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Combat Ad Blocking With Influencer Marketing

Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the past couple of years. …

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10 Reasons To Start An Influencer Marketing Campaign On Instagram

We’re excited to have the opportunity to help our brand partners find the best creators on Instagram. We’ve spent years learning and understanding YouTube influencer marketing and are ready to take on the next challenge. Haven’t gotten around to learning about the opportunities available to marketers on Instagram? Here are 10 reasons why you should start …

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The Month in Influencer Marketing: June 2016

The 4th of July long weekend has us falling a little bit behind on our monthly reporting duties. But that just means extra time to put together an awesome and insightful Month in Influencer Marketing report for June! Without further ado (because we’ve made you wait long enough), here are our highlights from the past …

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4 New Features for Brands: Product Update

In our efforts to make Grapevine the best and most comprehensive influencer marketing platform, we’ve taken in a lot of brand feedback over the past couple of months. We’ve enjoyed getting to know our partners better and understanding what tools they need to maximize influencer marketing efforts and results. These conversations weren’t always easy, and …

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