5 Questions with Brandon Freiberg, Founder at Endorse

Advice for Working with Live Streamers + Starting a Company While in Business School Brandon Freiberg is the founder of Endorse and a rising 2nd year MBA student at Harvard Business School. Endorse is an esports influencer marketplace, connecting brands looking to reach millennials to video game players for authentic product sponsorships. They’ve been fortunate …

Continue reading

How Your Brand Can Reach It’s Target Audience on Youtube

When thinking about how to reach your target audience on Youtube there are many factors that go into deciding the who, what, and where. Let’s focus on the who. It is unbelievably important to make sure you are running your Youtube campaign with the right Youtubers. The first reaction may be to try and get …

Continue reading

How Your Brand Can Reach It's Target Audience on Youtube

When thinking about how to reach your target audience on Youtube there are many factors that go into deciding the who, what, and where. Let’s focus on the who. It is unbelievably important to make sure you are running your Youtube campaign with the right Youtubers. The first reaction may be to try and get …

Continue reading

Build a Successful Youtube Influencer Marketing Program

Influencer marketing is quickly evolving to become one of the primary methods of marketing on social media. Even as pay-per-click ads and other fee-for-service marketing programs continue to grow, brands are steadily putting their muscle and money behind people and professionals with blogs, heavily followed social media presences and other ways of socially sharing information. …

Continue reading

Influencer Marketing: How Social Media Can Sell

Influencer Marketing: How Social Media Can Sell Prior to social media, we were all just people surfing the internet. Before Tom Cruise jumped on a couch and basically created viral video (and short clips that we play over and over), we didn’t share all that much. If you had an internet presence, it was probably …

Continue reading