Welcome to the United States of Influencer Marketing

These days, most if not all purchase decisions you make are partly influenced by your friends. (Admit it: who doesn’t want to be left behind on trends?) Most of those friends probably found out about that cool watch they’re wearing on Instagram or Youtube. Even if you’re offline, Influencer Marketing is in fact everywhere. No …

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Six Tips to Guarantee Quality Video Engagement

The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. That way, your videos will continue to drive results for your brand months after they …

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Facebook To Make Big Changes for Influencer Marketing

If you’re in influencer marketing and worried about the hype over #DeleteFacebook, I wouldn’t panic just yet — if at all. The Cambridge Analytica scandal has a buried lede. As all kinds of news surrounds Zuckerberg, Facebook quietly announced plans to fundamentally transform it’s creator ecosystem — for the better. For creators, Facebook will test …

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Four Steps to Successfully Negotiate Rates with Influencers

There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the end of the day, it’s always a negotiation between brand/agency …

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How To Find The Best Influencers For Your Brand

One of the most common influencer marketing questions I get is, “How do I find the right influencers for my brand?” It’s a good question with a seemingly simple answer: you should just find influencers with a large following that are in the same niche as your product. The problem is, it’s not that simple. …

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Brands: Influencer Marketing Won’t Implode in 2018

The confluence of fame, personality, and money inevitably leads to drama. As YouTube Influencer Marketing increases in popularity, highly publicized and dramatic falls from grace the likes of Logan Paul or PewDiePie will become all the more common. While this might tempt a lot of experts to signal “Influencer Marketing is going to implode,” or, …

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The Force is Strong with YouTube Influencer Marketing

Star Wars is easily one of the strongest and recognizable brands in the entire world and it remains that way even more so now thanks to Social Media and YouTube Influencer Marketing. As a franchise that’s remained at the forefront of pop culture consciousness since 1977, marketers in charge of the Star Wars brand have …

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Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

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Creator Spotlight: Rachael Burgess

In this series, we shine the spotlight on a Grapevine creator so they can share their story, give their best YouTube advice, and help our community really get to know them. Tell us about yourself! I’m the oldest of 8 kids and grew up on a tiny island on the west coast of Canada called …

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5 Questions with Brandon Freiberg, Founder at Endorse

Advice for Working with Live Streamers + Starting a Company While in Business School Brandon Freiberg is the founder of Endorse and a rising 2nd year MBA student at Harvard Business School. Endorse is an esports influencer marketplace, connecting brands looking to reach millennials to video game players for authentic product sponsorships. They’ve been fortunate …

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