How Shopify Startups Can Leverage Influencers to Boost Traffic

Influencer marketing is here to stay. A current study shows that 92% of people think Influencer Marketing is an effective form of marketing. So if everyone agrees with these positive statistics, it follows that e-commerce startup brands should work with influencers to drive traffic to their Shopify website.  Shopify is a cloud-based multichannel e-commerce platform …

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How TikTok Helps Brands Win Influencer Marketing

Influencer marketing’s time in the proverbial wild west is far from over. The success of TikTok has been launching artists into viral sensations much like Lil Nas X, a well-known success story for his song ”Old Town Road ” featuring Billy Ray Cyrus. His country-rap song started trending on TikTok when creators dressed up in …

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