Entries Written By Jibran Malek
2017 Influencer Marketing Benchmarks Report
At Grapevine, we strive to make influencer marketing easy, manageable and scalable. We provide brand marketers with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their YouTube Influencer Marketing campaigns. At the end of the day, what determines whether or not your influencer marketing campaigns …
The Grapevine YouTube Influencer Marketing Roadmap
[Infographic] Brand generated content is no longer the best pathway for brand marketing success. User-generated content via Facebook and Instagram creators and YouTube Influencer Marketing has a larger share of the market than ever. In fact, according to Kleiner Perkins, content from creators on Facebook and Instagram yields a 6.9x higher engagement rate than other methods …
Micro-Influencers Yield Increased Engagement
Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …