Entries Written By Jibran Malek
Brands: Influencer Marketing Won’t Implode in 2018
The confluence of fame, personality, and money inevitably leads to drama. As YouTube Influencer Marketing increases in popularity, highly publicized and dramatic falls from grace the likes of Logan Paul or PewDiePie will become all the more common. While this might tempt a lot of experts to signal “Influencer Marketing is going to implode,” or, …
Three Exciting YouTube Influencer Marketing Trends for 2018
We’re just a few days into 2018 and at Grapevine, we couldn’t be more excited about YouTube Influencer Marketing. According to Google Search Trends, interest in Influencer Marketing increased over 2016 — and we can expect even more interest in the year to come. Rise of Micro-Influencers Simple economics demand that higher demand leads …
The Force is Strong with YouTube Influencer Marketing
Star Wars is easily one of the strongest and recognizable brands in the entire world and it remains that way even more so now thanks to Social Media and YouTube Influencer Marketing. As a franchise that’s remained at the forefront of pop culture consciousness since 1977, marketers in charge of the Star Wars brand have …
How to Convince Your Boss To Try YouTube Influencer Marketing
Some of the most well-known brands are leveraging YouTube Influencer Marketing to achieve sales success. In fact, 39% of marketers are looking to increase their influencer marketing budgets in 2018. Despite all the hype, it can be difficult for brand marketers to convince their bosses to unlock the budget they need to book influencers. Brand …
Small YouTube Channels Earn Money with ReadyCart
In today’s YouTube Influencer Marketplace, it seems impossible to earn sponsorships for small Youtube channels. Micro-influencers are left in the dust as brands are only willing to partner with creators that have already cultivated a larger following. At Grapevine, we firmly believe that all creators, big and small, should be able to leverage their creativity …
3 Holiday YouTube Influencer Marketing Tips for Brands
It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …
Grapevine Creator Spotlight: Grant Woell
At Grapevine, we love to tell the stories of different creators and media, marketing, or advertising experts and share their insights with the Influencer Marketing community. Each month we highlight a different media, marketing, or advertising expert to share their advice with our 3,000+ advertisers and 100,000+ community of creators. Grant Woell Grant is based in …
2017 Influencer Marketing Benchmarks Report
At Grapevine, we strive to make influencer marketing easy, manageable and scalable. We provide brand marketers with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their YouTube Influencer Marketing campaigns. At the end of the day, what determines whether or not your influencer marketing campaigns …
The Grapevine YouTube Influencer Marketing Roadmap
[Infographic] Brand generated content is no longer the best pathway for brand marketing success. User-generated content via Facebook and Instagram creators and YouTube Influencer Marketing has a larger share of the market than ever. In fact, according to Kleiner Perkins, content from creators on Facebook and Instagram yields a 6.9x higher engagement rate than other methods …
Micro-Influencers Yield Increased Engagement
Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …