Influencer Marketing Insider #7: The Power of Activist Influencers & More Top Stories

Welcome to the seventh edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider. #ThroughTheVine Ep 3: Activist CMOs | GIFs & Influencers | Instagram API Updates Every week, we pick — fresh from the …

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Four Steps to Successfully Negotiate Rates with Influencers

There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the end of the day, it’s always a negotiation between brand/agency …

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Influencer Marketing Insider #6: Brands vs Creators and Other Top Stories

Welcome to the sixth edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Brands vs. Creators | Snapchat Updates | Instagram or Facebook? Every week, we pick — fresh from the …

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Influencer Marketing Insider #5: Viacom Makes Big Bets

Influencer Marketing Insider Your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Viacom buys WhoSay and VidCon We’re excited to launch first edition of Grapevine’s #ThroughTheVine series! Every week, we’ll pick — fresh from the …

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#ThroughTheVine Episode 1: Viacom Bets on Influencer Marketing

Within a span of two months, Viacom has both acquired WhoSay, an influencer marketing firm, and VidCon, perhaps the largest conference for online video creators and enthusiasts. Although Viacom has lagged behind its competitors like Sony, Vivendi, or Comcast – this pivot into online video and Influencer Marketing is not only pretty unsurprising but also …

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Should Brands Bet on Snapchat Influencer Marketing?

As we trundle ever onwards into 2018, brand marketers and agencies need to make concrete decisions into which channels they’ll be dedicating their Influencer Marketing budget to. The obvious channels are of course — YouTube, Facebook, and Instagram. However, one thing that marketers are always curious about is the use of Snapchat. Is it worth …

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Three Ways to Leverage Influencer Marketing for Super Bowl LII

The Super Bowl is nigh! As exciting as it will be to see the Patriots secondary ruthlessly blitz Nick Foles (I’m biased), there is no blitz that can possibly excite marketers more than the incoming Media and Advertising Blitz. No other event in America attracts more eyeballs to TV screens. Not only are millions glued …

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Brands: Influencer Marketing Won’t Implode in 2018

The confluence of fame, personality, and money inevitably leads to drama. As YouTube Influencer Marketing increases in popularity, highly publicized and dramatic falls from grace the likes of Logan Paul or PewDiePie will become all the more common. While this might tempt a lot of experts to signal “Influencer Marketing is going to implode,” or, …

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Three Exciting YouTube Influencer Marketing Trends for 2018

We’re just a few days into 2018 and at Grapevine, we couldn’t be more excited about YouTube Influencer Marketing. According to Google Search Trends, interest in Influencer Marketing increased over 2016 — and we can expect even more interest in the year to come.   Rise of Micro-Influencers Simple economics demand that higher demand leads …

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