3 Holiday YouTube Influencer Marketing Tips for Brands

It’s the most wonderful time of year for YouTube Influencer Marketing! Not only are the holidays the season of hot chocolate, cozy sweaters, and crisp air; it’s also the harbinger of the endless onslaught of holiday marketing tie-ins and promotions. During the Holidays, most brands will easily get crushed by their competitors if they can’t …

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Grapevine Creator Spotlight: Grant Woell

At Grapevine, we love to tell the stories of different creators and media, marketing, or advertising experts and share their insights with the Influencer Marketing community. Each month we highlight a different media, marketing, or advertising expert to share their advice with our 3,000+ advertisers and 100,000+ community of creators. Grant Woell Grant is based in …

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2017 Influencer Marketing Benchmarks Report

At Grapevine, we strive to make influencer marketing easy, manageable and scalable.  We provide brand marketers with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their YouTube Influencer Marketing campaigns. At the end of the day, what determines whether or not your influencer marketing campaigns …

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The Grapevine YouTube Influencer Marketing Roadmap

[Infographic] Brand generated content is no longer the best pathway for brand marketing success. User-generated content via Facebook and Instagram creators and  YouTube Influencer Marketing has a larger share of the market than ever. In fact, according to Kleiner Perkins, content from creators on Facebook and Instagram yields a 6.9x higher engagement rate than other methods …

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Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer Marketing strategy is going to get your brand to the most number of people possible. A common mistake many experts in charge …

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