10 Black and Brown Creators You Should Pay Attention To

At Grapevine, we ardently believe that #BlackLivesMatter. It’s important to recognize that Black and Brown creators, with their immense creativity, ambition, and business acumen, have essentially built up social media platforms like Facebook, Instagram, YouTube, and TikTok into the vibrant communities they are today.  When you’re building your next Influencer Marketing campaign, try booking one …

Continue reading

How B2B Brands Can Nail Influencer Marketing

Why Influencer Marketing is important for B2B Marketing Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This …

Continue reading

How to Find Creators for Instagram and YouTube Influencer Marketing

Influencer marketing is an essential step for brands that seek to achieve market saturation for their product or service. It doesn’t matter how great the product, brand, or initiative is, without the right advocates on social media platforms like YouTube and Instagram, your promotion is bound to fall flat.  Fortunately, the team at Grapevine has …

Continue reading

Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine, Launches Mental Health Awareness Initiative with The Kennedy Forum

NEW YORK, May 20, 2019 — Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine Ideanomics (NASDAQ:IDEX) today announced that its board of directors has appointed Kristen Standish as CEO of Grapevine. With experience creating a national presence for Boston Magazine’s integrated programs, Standish brings significant thought leadership in new media and publishing markets to …

Continue reading

The Ultimate Influencer Marketing Calendar [2019]

Influencer Marketing thrives on context. Sometimes, marketers can get so excited about simply publishing with a great partner that they can overlook the context their consumers are actually seeking. The timing of a post is just as –  if not  – more important for the success of content than the quality of the post itself. …

Continue reading

Top Tools for New YouTube and Instagram Influencers

It’s easier than ever to become an Instagram or YouTube influencer and join the influencer marketing movement. In 2019, more and more brands will be looking to influencer marketing to expand their footprint. However, becoming an influencer can seem like a daunting task! Captivating an engaged audience can be quite competitive and more fans than ever …

Continue reading

Startups Market on a Budget with Influencer Marketing

Savvy startups scale with influencer marketing. Think about it: even though it’s easier than ever to launch a business these days, that also means the advertising space is more competitive. For hyper competitive industries, it could take $1,500 a day to even become close to being competitive on solutions like Google AdWords. So how can …

Continue reading

Influencer Marketing Is Under Attack: Six Reasons It Still Works

It seems like every other day there’s a blog decrying influencer marketing. From lamentations of “influencer marketing doesn’t work!” to “there’s too much fraud!” there’s a lot of noise out there about how allegedly bad or toxic influencers are for brands. Frankly, they’re wrong. Here are six reasons why influencer marketing is here to stay …

Continue reading

Influencer Marketing and the Holidays: Four Great Examples

‘Tis the season for Influencer Marketing! Even though it’s only early October, the best brands are already planning their holiday influencer marketing campaigns. It’s been proven that social media influencers drive traffic, leads, and ultimately – sales to landing pages. Furthermore, 68% of holiday shoppers are influenced by what they see on YouTube before they …

Continue reading

For Influencer Marketing, Creators say IGTV is “Meh”  

Influencer Marketing is constantly evolving.  Last June, in a move to capture some of YouTube’s users, Instagram announced a new long-form video platform, IGTV. While creators had already expressed that Instagram was their preferred platform for influencer engagement, we were curious to see whether or not that translated into the new IGTV product. To get …

Continue reading