Highlights: Influencer Marketing Trends Survey 2018

Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content and data safety, brands are rightfully a little hesitant about adopting the channel. Some things we’ve heard at Grapevine from anonymous marketers include: Leveraging influencers is a very saturated marketing tactic. It quickly becomes …

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Grapevine Creator Spotlight: Jasmine Sky

At Grapevine, we love to tell the stories of different creators and media, marketing, or advertising experts and share their insights with the Influencer Marketing community. Each month we highlight a different expert to share their advice with us! This month, we caught up with Jasmine Sky, an up-and-coming creator with over 89,000 followers on Instagram …

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What Do Influencers Really Want from Brands?

Influencer Marketing is a more professional and disciplined field than ever. One huge barrier for brand marketers trying influencer marketing is: how much of their budget should be set aside to engage creators? What does an influencer actually want? We recently interviewed 450+ creators of all sizes within our network to get to the bottom …

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Social Media Community Guidelines Digest

As Influencer Marketing becomes a more pervasive channel to drive sales, so too does the need for safety. In response to recent controversies surrounding inappropriate content, social media platforms like Facebook and YouTube have unveiled refreshed community guidelines to ensure the safety of their audience. Does this herald the end of the quirky, edgy content …

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Digital Advertising is Dead; Long Live Digital Advertising

Marketing — especially influencer marketing — moves fast, sometimes too fast. The fast pace of the industry demands automation and algorithms become tools in a marketer’s jackknife. Marketing firms and agencies hire engineers and data scientists who leverage machine learning to build robust algorithms and generate maximum return on the campaigns they invest in. Wherever …

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Facebook To Make Big Changes for Influencer Marketing

If you’re in influencer marketing and worried about the hype over #DeleteFacebook, I wouldn’t panic just yet — if at all. The Cambridge Analytica scandal has a buried lede. As all kinds of news surrounds Zuckerberg, Facebook quietly announced plans to fundamentally transform it’s creator ecosystem — for the better. For creators, Facebook will test …

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Influencer Marketing Data: What’s The Best Video Length?

Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products and brands. However, we’re in a digital age where so many other things compete for our attention or distract us. 56% of videos published in 2017 were under two minutes long. Our attention spans our …

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How to Write Effective Influencer Marketing Creative Briefs

In this digital age, the best way for brands to reach their ideal customer is through Influencer Marketing. This is especially true if that audience is millennials. However, discovering that perfect influencer on Facebook, YouTube, Instagram, or Snapchat is just one small step on the path to a great campaign. You need to make sure …

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Influencer Marketing Insider #7: The Power of Activist Influencers & More Top Stories

Welcome to the seventh edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider. #ThroughTheVine Ep 3: Activist CMOs | GIFs & Influencers | Instagram API Updates Every week, we pick — fresh from the …

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Four Steps to Successfully Negotiate Rates with Influencers

There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the end of the day, it’s always a negotiation between brand/agency …

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