2016 Influencer Marketing Benchmarks

At Grapevine, our goal is simple: make influencer marketing easy, manageable and scalable. We provide our partners with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their influencer marketing campaigns.   However, when navigating the world of influencer marketing, it can be hard to know how …

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3 Tips for Creators on Instagram Campaigns

Here’s the good news; the hardest part is over! Now it’s time to have some fun with your sponsored photo. After you have done the traditional five cartwheels in celebration of this exciting moment (really, go do your cartwheels!), it is important to know your next steps in submitting your Instagram photo to Grapevine for brand approval. …

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The Grapevine Community Rewind: July 2016

YouTube and Instagram are among the top content sharing applications in our society today. More than 80 million posts are shared on Instagram a day, and over 300 hours of video content are uploaded to YouTube every MINUTE. That’s a crazy amount of content – now think about how much is posted every month?   …

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The Power of Sponsored Instagram Posts

Think back a few years to when Instagram was just starting out. Do you remember the grainy, over-filtered photos you would sporadically post? I’m willing to bet you have some funny #tbt posts and pictures of your lunch in the depths of your Insta. Well, lucky for you, Instagram has certainly come a long way …

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Marissa Ozuna: Grapevine Community Spotlight

Meet Marissa Ozuna!   This up and coming channel is one to keep your eye on – Marissa is a fabulous beauty YouTuber! She has a variety of videos that include beauty tips, challenges, giveaways, GRWM, and look books! She is super relaxed and comfortable on camera, which makes viewers like us feel as though we are one of …

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Combat Ad Blocking With Influencer Marketing

Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the past couple of years. …

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But First, Coffee: Grapevine Community Spotlight

What even is life before coffee? If you can relate, then you have something in common with Kallie (and us here at Grapevine)…coffee! Kallie and her channel, But First, Coffee, is an awesome spot to check out all things beauty and lifestyle. Her videos are so enticing they almost make you feel as if you are hanging with …

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10 Reasons To Start An Influencer Marketing Campaign On Instagram

We’re excited to have the opportunity to help our brand partners find the best creators on Instagram. We’ve spent years learning and understanding YouTube influencer marketing and are ready to take on the next challenge. Haven’t gotten around to learning about the opportunities available to marketers on Instagram? Here are 10 reasons why you should start …

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How To Communicate With Brands In The Message Center

  It goes without saying that success is something many people in the world strive for. No matter how you measure it, we bet you hope the content you create for your viewers is successful as well. And if that’s the case, then you definitely want to know how to work successfully with a brand on …

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Ashley Elizabeth: Grapevine Community Spotlight

If you are beauty fanatic, then look no further. Ashley Elizabeth creates the perfect medley of beauty tutorials, hauls, unboxing, and girl talk content on her channel. Her witty, happy-go-lucky vibe makes her videos addicting – don’t be surprised if you end up subscribing after watching just one. We caught up with the busy beauty guru to …

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