If you are looking to increase your subscriber count on your Youtube channel there are many ways to do it. One of the easiest and most affective ways is using call-to-actions in your videos. A call-to-action is a way of persuading your audience to take direct action. You may want them to subscribe to your channel, link to your social media accounts, remind them of links to any websites in your description, ask them to leave comments and questions, encourage them to watch old videos or remind them to come back for a future video. Call-to-actions increase your viewers engagement when watching your videos and connect them and others to with your channel.
Types of Call-To-Actions
- Verbal Mention- reminding people to check out your description box and drawing attention to your call-to-action.
- Annotations- clickable text overlay
- InVideo Programming- clickable graphics in your videos
- End-cards- direct viewers to act at the end of your video, often to watch another videos on your channel.
- Video Description- detailed description under your video, including links and channel information.
Verbal mentions are extremely important. Niomi Smart does this very affectively in her Evening Skin Care Routine video. She mentions that this is a sequel to her Morning Skin Care Routine at the start of her video. At the end of her video she encourages people to comment below. Using verbal reminders at the beginning and end of your video is very affective. Using them in the middle can be ok, but they often tend to get lost in other content.
Niomi also uses an End-card showing a clip of a previous video. This call-to-action makes it easy for the viewer to continue watching her channel. A call-to-action is never easier than when it is one click away.
Annotations are a very affective form of call-to-actions. It is very easy and eye catching for your viewer. Some great tips to remember when using annotations in your videos, is first to be mindful of where you use them in your videos. Make sure they make sense and are relevant to the content of your video. If you put too many text overlays, you risk looking too desperate and it can come off as annoying. This may cause the opposite reactions for your viewers, making them less likely to click or even stop watching your video.
If you look at Danna Ann’s video you will notice that she uses annotation as an informative tool. When she talks about the products Danna shows a clear picture of the product with the name next to it. This makes it clear for the audience to know what she is talking about.
Call-to-actions can be very affective when they are in the form of clickable images. InVideo programming allows you to promote playlists, encourage people to subscribe, or watch other videos. The great part about this is you can have these images promoting at any time during your video.
Missmollyanne14 uses the call-to-action terrifically in her videos. She has a subscriber button in the lower right corner throughout the entire video. At the end of her video she give a verbal mention reminding people to click and subscribe. This is a great way to brand your channel. Her red “M” is unique to her channel, similar to the way television channels will have their logo in the corner. Discovery Channel has their gold rectangle, NBC uses the famous peacock, almost every television channel does this to remind you where you are watching a program. The best part about being on Youtube is that your viewers can click on the image! Putting you one step ahead of NBC.
The Video description is a perfect space for you to provide all of your informations, including your call-to-actions. It is good to be consistent with your description because it is one of the first places that a viewer will look when they want more information. To learn more about descriptions, visit Metadata: What it is, How it can increase your Youtube views.
When you use call-to-actions you want to be aware of how you present them. Do you want them to open a new window when a viewer clicks on them? If you use an end-card you probably will want to to use the same window, if it is at the beginning of your video you wont want to take the attention away form you video so quickly. Another caution is to make sure your text does not obstruct the view of your video, make it look neat and professional. Make sure your call-to-action adds value to your video, if it doesn’t you should probably not include it. In the end the style and placement of your call-to-action is up to you, just be mindful and smart when using them.
To learn how your call-to-actions are affecting your channel visit Youtube Analytics: Why Your Viewers Subscribe