Influencer Marketing Is Under Attack: Six Reasons It Still Works

It seems like every other day there’s a blog decrying influencer marketing. From lamentations of “influencer marketing doesn’t work!” to “there’s too much fraud!” there’s a lot of noise out there about how allegedly bad or toxic influencers are for brands. Frankly, they’re wrong. Here are six reasons why influencer marketing is here to stay …

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Influencer Marketing and the Holidays: Four Great Examples

‘Tis the season for Influencer Marketing! Even though it’s only early October, the best brands are already planning their holiday influencer marketing campaigns. It’s been proven that social media influencers drive traffic, leads, and ultimately – sales to landing pages. Furthermore, 68% of holiday shoppers are influenced by what they see on YouTube before they …

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