Startups Market on a Budget with Influencer Marketing

Savvy startups scale with influencer marketing. Think about it: even though it’s easier than ever to launch a business these days, that also means the advertising space is more competitive. For hyper competitive industries, it could take $1,500 a day to even become close to being competitive on solutions like Google AdWords. So how can …

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Programmatic Media Takes Influencer Marketing Further

Influencer marketing, content with a side of advertising. Programmatic marketing, advertising with a side of content. Makes sense, right? Let’s go a little deeper. Imagine it is 2013. My Boston Red Sox just won a world series, Argo won best picture, and this digital marketing practice where individuals with large social followings were pairing up …

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Influencer Marketing Is Under Attack: Six Reasons It Still Works

It seems like every other day there’s a blog decrying influencer marketing. From lamentations of “influencer marketing doesn’t work!” to “there’s too much fraud!” there’s a lot of noise out there about how allegedly bad or toxic influencers are for brands. Frankly, they’re wrong. Here are six reasons why influencer marketing is here to stay …

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Influencer Marketing and the Holidays: Four Great Examples

‘Tis the season for Influencer Marketing! Even though it’s only early October, the best brands are already planning their holiday influencer marketing campaigns. It’s been proven that social media influencers drive traffic, leads, and ultimately – sales to landing pages. Furthermore, 68% of holiday shoppers are influenced by what they see on YouTube before they …

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