Four Things to Know About Influencer Marketing in China

It’s fair to say that 2018 was the year of influencer marketing all over the world, and it is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media through 2019 and beyond. However, there are some substantial differences between Western and Chinese social …

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For Influencer Marketing, Creators say IGTV is “Meh”  

Influencer Marketing is constantly evolving.  Last June, in a move to capture some of YouTube’s users, Instagram announced a new long-form video platform, IGTV. While creators had already expressed that Instagram was their preferred platform for influencer engagement, we were curious to see whether or not that translated into the new IGTV product. To get …

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