Social Media Community Guidelines Digest

As Influencer Marketing becomes a more pervasive channel to drive sales, so too does the need for safety. In response to recent controversies surrounding inappropriate content, social media platforms like Facebook and YouTube have unveiled refreshed community guidelines to ensure the safety of their audience. Does this herald the end of the quirky, edgy content …

Continue reading

How To Get Influencer Marketing Content To Perform

From strategy to tactics and everything in between, there are so many things marketers can do to optimize their influencer marketing campaigns. But what about the execution of the content itself? How do you optimize it to perform? Honestly, it’s actually simple. But therein lies the problem: people underestimate the importance of the many little …

Continue reading

Digital Advertising is Dead; Long Live Digital Advertising

Marketing — especially influencer marketing — moves fast, sometimes too fast. The fast pace of the industry demands automation and algorithms become tools in a marketer’s jackknife. Marketing firms and agencies hire engineers and data scientists who leverage machine learning to build robust algorithms and generate maximum return on the campaigns they invest in. Wherever …

Continue reading