#ThroughTheVine Episode 1: Viacom Bets on Influencer Marketing

Within a span of two months, Viacom has both acquired WhoSay, an influencer marketing firm, and VidCon, perhaps the largest conference for online video creators and enthusiasts. Although Viacom has lagged behind its competitors like Sony, Vivendi, or Comcast – this pivot into online video and Influencer Marketing is not only pretty unsurprising but also …

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