Influencer Marketing Insider #7: The Power of Activist Influencers & More Top Stories

Welcome to the seventh edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider. #ThroughTheVine Ep 3: Activist CMOs | GIFs & Influencers | Instagram API Updates Every week, we pick — fresh from the …

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Four Steps to Successfully Negotiate Rates with Influencers

There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the end of the day, it’s always a negotiation between brand/agency …

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Influencer Marketing Insider #6: Brands vs Creators and Other Top Stories

Welcome to the sixth edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Brands vs. Creators | Snapchat Updates | Instagram or Facebook? Every week, we pick — fresh from the …

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How To Find The Best Influencers For Your Brand

One of the most common influencer marketing questions I get is, “How do I find the right influencers for my brand?” It’s a good question with a seemingly simple answer: you should just find influencers with a large following that are in the same niche as your product. The problem is, it’s not that simple. …

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Influencer Marketing Insider #5: Viacom Makes Big Bets

Influencer Marketing Insider Your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Viacom buys WhoSay and VidCon We’re excited to launch first edition of Grapevine’s #ThroughTheVine series! Every week, we’ll pick — fresh from the …

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#ThroughTheVine Episode 1: Viacom Bets on Influencer Marketing

Within a span of two months, Viacom has both acquired WhoSay, an influencer marketing firm, and VidCon, perhaps the largest conference for online video creators and enthusiasts. Although Viacom has lagged behind its competitors like Sony, Vivendi, or Comcast – this pivot into online video and Influencer Marketing is not only pretty unsurprising but also …

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