Influencer Marketing Insider #5: Viacom Makes Big Bets

Influencer Marketing Insider Your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Viacom buys WhoSay and VidCon We’re excited to launch first edition of Grapevine’s #ThroughTheVine series! Every week, we’ll pick — fresh from the …

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#ThroughTheVine Episode 1: Viacom Bets on Influencer Marketing

Within a span of two months, Viacom has both acquired WhoSay, an influencer marketing firm, and VidCon, perhaps the largest conference for online video creators and enthusiasts. Although Viacom has lagged behind its competitors like Sony, Vivendi, or Comcast – this pivot into online video and Influencer Marketing is not only pretty unsurprising but also …

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