Affiliate or Sponsored Influencer Marketing: What’s Better For You?

Influencer marketing has quickly become one of the top ways for brands to target their ideal consumers, and it’s no surprise why. According to McKinsey, influencer marketing programs generate two times the sales of paid advertising, and Deloitte found customers acquired through influencer marketing programs have a 37 percent higher retention rate.   But while more …

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Grapevine Lottery Announcement: March Winners

We’re back with The Grapevine Lottery and excited to announce our March Winners! Congrats to: Alexandra Beuter beautyblossom29 Molly Burke Each of these creators completed a partnership in the month of March, AND managed to get their videos uploaded on time. Nice work! See below for their winning videos.   Remember, entering The Grapevine Lottery is super …

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YouTube in March: The Grapevine Community Rewind

Here at Grapevine, we love to see creators succeed. Whether it be hitting major channel milestones, getting major brand deals, pursuing non-YouTube opportunities, or having a video go viral, we want to recognize the hard work and achievements of the creators in the Grapevine Community.   We’ve pulled together some YouTube highlights from the past month …

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Quality vs Quantity: YouTube Life Hacks Lesson #6

When building your YouTube channel, it’s important to create a schedule that works for you. In Lesson #2 of our YouTube Life Hacks series, Serein Wu walks us through the importance of planning your content and having a calendar you can stick to.   But how do you know how frequently you should be posting …

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The Month in Influencer Marketing: March 2016

At Grapevine, we know the influencer marketing space moves fast, really fast. New online stars are born every day, and brands are getting on board and identifying new, innovative ways to leverage the power of creators faster than ever. With the term “influencer marketing” quickly becoming THE marketing buzz term of 2016,  it’s hard to …

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Clementine Sleebos: Community Spotlight

Clementine Sleebos started her channel when she was crazy young- like middle school young, but she’s stuck around long enough to amass over 28K subscribers. Now, she’s about to change up her content from makeup-focused to more vlogging and challenges. One thing’s for sure: the future is bright for this young creator! See what she had …

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