How to Sell Your Boss on Influencer Marketing

When we polled our brand partners about their plans for 2016, more than 80% said they plan on increasing their influencer marketing budgets. This change isn’t surprising, given influencer marketing’s ability to drive desirable results at scale. According to a recent McKinsey study, word of mouth marketing efforts like influencer marketing produce 37% greater customer …

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5 Reasons Why Brands Reject Proposals

Rejection sucks – no matter which side you’re on, no matter how you look at it – it just plain sucks. Luckily, as a creator you already have tough skin (how else are you going to stave off the endless amounts of haters?!). But it doesn’t lessen the sting when you receive the inevitable “your …

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