How to Sell Your Boss on Influencer Marketing

When we polled our brand partners about their plans for 2016, more than 80% said they plan on increasing their influencer marketing budgets. This change isn’t surprising, given influencer marketing’s ability to drive desirable results at scale. According to a recent McKinsey study, word of mouth marketing efforts like influencer marketing produce 37% greater customer …

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5 Reasons Why Brands Reject Proposals

Rejection sucks – no matter which side you’re on, no matter how you look at it – it just plain sucks. Luckily, as a creator you already have tough skin (how else are you going to stave off the endless amounts of haters?!). But it doesn’t lessen the sting when you receive the inevitable “your …

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Keisha Charmaine: Grapevine Community Spotlight

Keisha Charmaine is a straight up guru when it comes to natural beauty.  You can find her on her channel giving advice on maintaining locs in her Q+A series dedicated to the hairstyle, recommending natural beauty solutions, or leading intelligent conversations on identity and social issues (she’s got a degree, people!). Lucky for us, we got …

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How Much to Charge for a Video Sponsorship

Cash. Dinero. Moolah. Dolla dolla bills yo!   Money – it’s why you’re a member of the Grapevine Community. You’ve started a channel on YouTube and are at a point where you have enough traction to take things to the next level: the world of brand sponsorships.   Firstly, give yourself a big pat on …

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Questions to Ask Before Accepting A Sponsorship!

Questions to Ask Before Accepting A Sponsorship! If you’re new to working with brands, knowing which questions to ask before accepting a sponsorship is key to starting a successful relationship with a brand. As you know, the Message Center is where conversations take place between you and the brand. It’s one of our favorite tools …

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Makeupbyamarie: Grapevine Community Spotlight

  Hello friends! Welcome to a special edition of Grapevine Community Spotlight, where we’ll be chatting with makeupbyamarie and getting to know her a lot better. Ashley Marie, better known by her YouTube channel name makeupbyamarie, completed her first Grapevine campaign in 2014, and we instantly knew she was going to be BIG. [su_youtube url=”https://www.youtube.com/watch?v=LOtlt1x5CkQ&feature=youtu.be” …

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How Creators Make Money: YouTube Life Hacks Lesson #7

If you’re a part of the crazy, powerful, collaborative community of YouTube, you know that being a creator is a complicated job. It’s never as simple as creating and uploading videos, at least not at the beginning. If you’re trying to make your job title “Creator,” it will probably involve creating for other people, taking …

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Find Similar Creators: Product Update for Brands

We know one of the hardest parts of influencer marketing is finding the perfect group of creators to represent your brand. But what’s even harder, is finding creators who are similar to those you’ve found success with once you get started. You know the recipe for success, but how can you follow it and scale …

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gahbrezzy: Community Spotlight

If you’re looking for an upbeat, bright, and accessible up-and-coming beauty YouTuber, pop by gahbrezzy’s channel. We think you’ll fall in love. With diverse inexpensive hauls, monthly favorites, and an annual Halloween tutorial to look forward to, this channel is super fun and very fresh! We talked to Gabby about her channel and goals for this week’s …

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5 Tips on How To Get Sponsored on YouTube

5 Tips on How To Get Sponsored on YouTube Getting sponsored on YouTube can feel challenging, but there are some keys to helping you build a good relationship with a brand that you want sponsorship from and helping them understand the value of your channel and your audience. Understand and explain how your audience and …

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