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Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine, Launches Mental Health Awareness Initiative with The Kennedy Forum

NEW YORK, May 20, 2019 — Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine Ideanomics (NASDAQ:IDEX) today announced that its board of directors has appointed Kristen Standish as CEO of Grapevine. With experience creating a national presence for Boston Magazine’s integrated programs, Standish brings significant thought leadership in new media and publishing markets to …

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Top Tools for New YouTube and Instagram Influencers

It’s easier than ever to become an Instagram or YouTube influencer and join the influencer marketing movement. In 2019, more and more brands will be looking to influencer marketing to expand their footprint. However, becoming an influencer can seem like a daunting task! Captivating an engaged audience can be quite competitive and more fans than ever …

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Programmatic Media Takes Influencer Marketing Further

Influencer marketing, content with a side of advertising. Programmatic marketing, advertising with a side of content. Makes sense, right? Let’s go a little deeper. Imagine it is 2013. My Boston Red Sox just won a world series, Argo won best picture, and this digital marketing practice where individuals with large social followings were pairing up …

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Influencer Marketing Is Under Attack: Six Reasons It Still Works

It seems like every other day there’s a blog decrying influencer marketing. From lamentations of “influencer marketing doesn’t work!” to “there’s too much fraud!” there’s a lot of noise out there about how allegedly bad or toxic influencers are for brands. Frankly, they’re wrong. Here are six reasons why influencer marketing is here to stay …

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