Six Tips to Guarantee Quality Video Engagement
The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. That way, your videos will continue to drive results for your brand months after they …
A Few CTA Tips To Optimize Influencer Marketing ROI
More folks in Influencer Marketing should think about their calls-to-action (CTAs) on their sponsored content. It’s not enough to simply identify a great influencer and have them create content for you. Smart marketers need to work closely with creators to find an optimal place to insert their sponsored CTAs. To get better clarity around CTAs, …
Highlights: Influencer Marketing Trends Survey 2018
Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content and data safety, brands are rightfully a little hesitant about adopting the channel. Some things we’ve heard at Grapevine from anonymous marketers include: Leveraging influencers is a very saturated marketing tactic. It quickly becomes …
Grapevine Creator Spotlight: Jasmine Sky
At Grapevine, we love to tell the stories of different creators and media, marketing, or advertising experts and share their insights with the Influencer Marketing community. Each month we highlight a different expert to share their advice with us! This month, we caught up with Jasmine Sky, an up-and-coming creator with over 89,000 followers on Instagram …
What Do Influencers Really Want from Brands?
Influencer Marketing is a more professional and disciplined field than ever. One huge barrier for brand marketers trying influencer marketing is: how much of their budget should be set aside to engage creators? What does an influencer actually want? We recently interviewed 450+ creators of all sizes within our network to get to the bottom …
Social Media Community Guidelines Digest
As Influencer Marketing becomes a more pervasive channel to drive sales, so too does the need for safety. In response to recent controversies surrounding inappropriate content, social media platforms like Facebook and YouTube have unveiled refreshed community guidelines to ensure the safety of their audience. Does this herald the end of the quirky, edgy content …
How To Get Influencer Marketing Content To Perform
From strategy to tactics and everything in between, there are so many things marketers can do to optimize their influencer marketing campaigns. But what about the execution of the content itself? How do you optimize it to perform? Honestly, it’s actually simple. But therein lies the problem: people underestimate the importance of the many little …
Digital Advertising is Dead; Long Live Digital Advertising
Marketing — especially influencer marketing — moves fast, sometimes too fast. The fast pace of the industry demands automation and algorithms become tools in a marketer’s jackknife. Marketing firms and agencies hire engineers and data scientists who leverage machine learning to build robust algorithms and generate maximum return on the campaigns they invest in. Wherever …
Facebook To Make Big Changes for Influencer Marketing
If you’re in influencer marketing and worried about the hype over #DeleteFacebook, I wouldn’t panic just yet — if at all. The Cambridge Analytica scandal has a buried lede. As all kinds of news surrounds Zuckerberg, Facebook quietly announced plans to fundamentally transform it’s creator ecosystem — for the better. For creators, Facebook will test …
Influencer Marketing Academy: How to Find Influencers With Keyword Search
One of the most underutilized tools in influencer marketing is, without a doubt, searching for influencers by keyword. Yes, most Grapeviners use it, but they get about 10% of the potential value out of it. Why is this? Because most influencer marketing professionals are used to more simple tag-based search functionality where you select 1 …