How to Leverage Social Media to Boost Your Email Marketing Campaigns
You may have just decided that email is the best marketing tool for your business, and now you are at a loss on what to do with your influencers, ads, and chatbots. Don’t leave them hanging just yet—social media can be very effective when fully integrated with your email marketing campaign. In fact, social media …
How to Find Creators for Instagram and YouTube Influencer Marketing
Influencer marketing is an essential step for brands that seek to achieve market saturation for their product or service. It doesn’t matter how great the product, brand, or initiative is, without the right advocates on social media platforms like YouTube and Instagram, your promotion is bound to fall flat. Fortunately, the team at Grapevine has …
How to Build an Impressive Portfolio That Gets You Hired
In this booming freelance industry, you need to rely on your unique personality to stand out. One good way of doing that is by creating an impressive online portfolio. Now, I’m not referring to the usual resume that shows your educational background, awards, and recognition – you know, the boring stuff. What I mean with …
Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine, Launches Mental Health Awareness Initiative with The Kennedy Forum
NEW YORK, May 20, 2019 — Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine Ideanomics (NASDAQ:IDEX) today announced that its board of directors has appointed Kristen Standish as CEO of Grapevine. With experience creating a national presence for Boston Magazine’s integrated programs, Standish brings significant thought leadership in new media and publishing markets to …
What the Internet Is Saying About the Failed Launch of Samsung’s Galaxy Fold
Samsung’s new Galaxy Fold phone has been a hot topic for a few weeks now. There has been a lot of buzz around it since Samsung announced it on February 20th, but even more so when they provided the actual phones for user testing on April 15th and announced the start of sales on April …
The Ultimate Influencer Marketing Calendar [2019]
Influencer Marketing thrives on context. Sometimes, marketers can get so excited about simply publishing with a great partner that they can overlook the context their consumers are actually seeking. The timing of a post is just as – if not – more important for the success of content than the quality of the post itself. …
Top Tools for New YouTube and Instagram Influencers
It’s easier than ever to become an Instagram or YouTube influencer and join the influencer marketing movement. In 2019, more and more brands will be looking to influencer marketing to expand their footprint. However, becoming an influencer can seem like a daunting task! Captivating an engaged audience can be quite competitive and more fans than ever …
Startups Market on a Budget with Influencer Marketing
Savvy startups scale with influencer marketing. Think about it: even though it’s easier than ever to launch a business these days, that also means the advertising space is more competitive. For hyper competitive industries, it could take $1,500 a day to even become close to being competitive on solutions like Google AdWords. So how can …
Programmatic Media Takes Influencer Marketing Further
Influencer marketing, content with a side of advertising. Programmatic marketing, advertising with a side of content. Makes sense, right? Let’s go a little deeper. Imagine it is 2013. My Boston Red Sox just won a world series, Argo won best picture, and this digital marketing practice where individuals with large social followings were pairing up …
Influencer Marketing Is Under Attack: Six Reasons It Still Works
It seems like every other day there’s a blog decrying influencer marketing. From lamentations of “influencer marketing doesn’t work!” to “there’s too much fraud!” there’s a lot of noise out there about how allegedly bad or toxic influencers are for brands. Frankly, they’re wrong. Here are six reasons why influencer marketing is here to stay …