How To Get Influencer Marketing Content To Perform
From strategy to tactics and everything in between, there are so many things marketers can do to optimize their influencer marketing campaigns. But what about the execution of the content itself? How do you optimize it to perform? Honestly, it’s actually simple. But therein lies the problem: people underestimate the importance of the many little …
Digital Advertising is Dead; Long Live Digital Advertising
Marketing — especially influencer marketing — moves fast, sometimes too fast. The fast pace of the industry demands automation and algorithms become tools in a marketer’s jackknife. Marketing firms and agencies hire engineers and data scientists who leverage machine learning to build robust algorithms and generate maximum return on the campaigns they invest in. Wherever …
Facebook To Make Big Changes for Influencer Marketing
If you’re in influencer marketing and worried about the hype over #DeleteFacebook, I wouldn’t panic just yet — if at all. The Cambridge Analytica scandal has a buried lede. As all kinds of news surrounds Zuckerberg, Facebook quietly announced plans to fundamentally transform it’s creator ecosystem — for the better. For creators, Facebook will test …
Influencer Marketing Academy: How to Find Influencers With Keyword Search
One of the most underutilized tools in influencer marketing is, without a doubt, searching for influencers by keyword. Yes, most Grapeviners use it, but they get about 10% of the potential value out of it. Why is this? Because most influencer marketing professionals are used to more simple tag-based search functionality where you select 1 …
Influencer Marketing Data: What’s The Best Video Length?
Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products and brands. However, we’re in a digital age where so many other things compete for our attention or distract us. 56% of videos published in 2017 were under two minutes long. Our attention spans our …
How to Write Effective Influencer Marketing Creative Briefs
In this digital age, the best way for brands to reach their ideal customer is through Influencer Marketing. This is especially true if that audience is millennials. However, discovering that perfect influencer on Facebook, YouTube, Instagram, or Snapchat is just one small step on the path to a great campaign. You need to make sure …
How To Tell Social Media Influencers What You Want
If you read my blog about finding influencers last week, you’ve probably at least identified the types of influencers you want by now. Congrats! The next thing you’ll want to start thinking about is how to communicate what you want to influencers. They’ll need to know campaign logistics, what kind of content you want them …
Influencer Marketing Insider #7: The Power of Activist Influencers & More Top Stories
Welcome to the seventh edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider. #ThroughTheVine Ep 3: Activist CMOs | GIFs & Influencers | Instagram API Updates Every week, we pick — fresh from the …
Four Steps to Successfully Negotiate Rates with Influencers
There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the end of the day, it’s always a negotiation between brand/agency …
Influencer Marketing Insider #6: Brands vs Creators and Other Top Stories
Welcome to the sixth edition of the Grapevine Influencer Marketing Insider: your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Brands vs. Creators | Snapchat Updates | Instagram or Facebook? Every week, we pick — fresh from the …