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Influencer Marketing Academy: How To Find The Best Influencers For Your Brand

One of the most common influencer marketing questions I get is, “How do I find the right influencers for my brand?” It’s a good question with a seemingly simple answer: you should just find influencers with a large following that are in the same niche as your product. The problem is, it’s not that simple. …

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Influencer Marketing Insider #5: Viacom Makes Big Bets

Influencer Marketing Insider Your weekly digest of what we’ve been hearing through the Grapevine Get the latest Instagram, Facebook, and YouTube Influencer Marketing insights in your inbox every Friday! Subscribe to the #IMInsider #ThroughTheVine: Viacom buys WhoSay and VidCon We’re excited to launch first edition of Grapevine’s #ThroughTheVine series! Every week, we’ll pick — fresh from the …

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Influencer Marketing Platform Update: FTC Compliance | Increased Instagram Follower Count

As Instagram and YouTube Influencer Marketing becomes more prolific and widely used, so too does the necessity of safety. At Grapevine, we’re committed to ensuring both brands and influencers can team up to create engaging content that is of the highest quality. This means working diligently behind the scenes to make sure content doesn’t run …

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#ThroughTheVine Episode 1: Viacom Bets on Influencer Marketing

Within a span of two months, Viacom has both acquired WhoSay, an influencer marketing firm, and VidCon, perhaps the largest conference for online video creators and enthusiasts. Although Viacom has lagged behind its competitors like Sony, Vivendi, or Comcast – this pivot into online video and Influencer Marketing is not only pretty unsurprising but also …

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Brands: Influencer Marketing Won’t Implode in 2018

The confluence of fame, personality, and money inevitably leads to drama. As YouTube Influencer Marketing increases in popularity, highly publicized and dramatic falls from grace the likes of Logan Paul or PewDiePie will become all the more common. While this might tempt a lot of experts to signal “Influencer Marketing is going to implode,” or, …

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