How B2B Brands Can Nail Influencer Marketing
Why Influencer Marketing is important for B2B Marketing Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This …
How Shopify Startups Can Leverage Influencers to Boost Traffic
Influencer marketing is here to stay. A current study shows that 92% of people think Influencer Marketing is an effective form of marketing. So if everyone agrees with these positive statistics, it follows that e-commerce startup brands should work with influencers to drive traffic to their Shopify website. Shopify is a cloud-based multichannel e-commerce platform …
How TikTok Helps Brands Win Influencer Marketing
Influencer marketing’s time in the proverbial wild west is far from over. The success of TikTok has been launching artists into viral sensations much like Lil Nas X, a well-known success story for his song ”Old Town Road ” featuring Billy Ray Cyrus. His country-rap song started trending on TikTok when creators dressed up in …
Open & Honest: Grapevine Influencers Create to Empower Fans
The appeal with Influencer Marketing is all about the ability for brands to partner with top creators to share truly authentic experiences with brands, and nothing is more open and honest than sharing your self-love experiences. We’ve partnered up with plusOne and some incredible body positive influencers to help women feel comfortable and confident in …
How to Leverage Social Media to Boost Your Email Marketing Campaigns
You may have just decided that email is the best marketing tool for your business, and now you are at a loss on what to do with your influencers, ads, and chatbots. Don’t leave them hanging just yet—social media can be very effective when fully integrated with your email marketing campaign. In fact, social media …
How to Find Creators for Instagram and YouTube Influencer Marketing
Influencer marketing is an essential step for brands that seek to achieve market saturation for their product or service. It doesn’t matter how great the product, brand, or initiative is, without the right advocates on social media platforms like YouTube and Instagram, your promotion is bound to fall flat. Fortunately, the team at Grapevine has …
How to Build an Impressive Portfolio That Gets You Hired
In this booming freelance industry, you need to rely on your unique personality to stand out. One good way of doing that is by creating an impressive online portfolio. Now, I’m not referring to the usual resume that shows your educational background, awards, and recognition – you know, the boring stuff. What I mean with …
Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine, Launches Mental Health Awareness Initiative with The Kennedy Forum
NEW YORK, May 20, 2019 — Ideanomics Appoints Kristen Standish Chief Executive Officer of Grapevine Ideanomics (NASDAQ:IDEX) today announced that its board of directors has appointed Kristen Standish as CEO of Grapevine. With experience creating a national presence for Boston Magazine’s integrated programs, Standish brings significant thought leadership in new media and publishing markets to …
What the Internet Is Saying About the Failed Launch of Samsung’s Galaxy Fold
Samsung’s new Galaxy Fold phone has been a hot topic for a few weeks now. There has been a lot of buzz around it since Samsung announced it on February 20th, but even more so when they provided the actual phones for user testing on April 15th and announced the start of sales on April …
The Ultimate Influencer Marketing Calendar [2019]
Influencer Marketing thrives on context. Sometimes, marketers can get so excited about simply publishing with a great partner that they can overlook the context their consumers are actually seeking. The timing of a post is just as – if not – more important for the success of content than the quality of the post itself. …